Report estimates 40% surge in 2007 streaming ad revenue ·Jan 17, 12:19 PM
Top line report findings and analysis: - The market size for both streaming audio and video advertising is estimated at $990.3 million in 2006, up 128% over $433 million billed in 2005 - The market is forecast to grow by 40% in 2007 to $1.38 billion - Internet radio gross ad billings are forecast to reach $66.4 million in 2007, up by 60% over 2006 - Pre roll is forecast to make up 26.7% of gross video ad spend in 2007… by contrast, embedded units make up an estimated 58.8% of gross billings in 2007, and forecast at 55.9% in 2008… Read this entire press release from Research and Markets here. —————————————————————————————————————— Editor’s note: Please be aware that this study is an AccuStream iMedia Research report from June 2007, thus the 2007 “forecast” numbers. share: del.icio.us. Reddit Digg Yahoo Wink Windows Google Newsvine
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From a Research and Markets press release: This research report breaks down revenue components driving growth in the market for the period 2003 – 2008 by video category (including 












