RAIN Summit East



Report estimates 40% surge in 2007 streaming ad revenue
·Jan 17, 12:19 PM
Posted by: Scott Fleischer

From a Research and Markets press release: This research report breaks down revenue components driving growth in the market for the period 2003 – 2008 by video category (including UGV) and Internet music radio. Analysis in the report details sell out percent, prices and quantifies pre roll video avails, as well as in stream video, audio gateways, audio in stream, embedded ad units, in game video impressions, CPC and more by year…

Top line report findings and analysis:

- The market size for both streaming audio and video advertising is estimated at $990.3 million in 2006, up 128% over $433 million billed in 2005

- The market is forecast to grow by 40% in 2007 to $1.38 billion

- Internet radio gross ad billings are forecast to reach $66.4 million in 2007, up by 60% over 2006

- Pre roll is forecast to make up 26.7% of gross video ad spend in 2007… by contrast, embedded units make up an estimated 58.8% of gross billings in 2007, and forecast at 55.9% in 2008…

Read this entire press release from Research and Markets here.

——————————————————————————————————————

Editor’s note: Please be aware that this study is an AccuStream iMedia Research report from June 2007, thus the 2007 “forecast” numbers.



share:  del.icio.us.  post this at del.icio.us  Reddit  post this at Reddit  Digg  post this at Digg  Yahoo   post this at Yahoo! my web  Wink   post this at Wink  Windows   post this at Windows Live  Google  post this at Google Bookmarks  Newsvine  post this at Newsvine

Comment

Textile Help

Blogroll
AccuRadio is powered by...
Conference schedules
Aug. 19-20 Bandwidth Music/Technology Conference: San Francisco, CA
Sept. 28 RAIN Summit East: Washington, D.C.
Sept. 29-Oct. 1 RAB/NAB Radio Show: Washington, D.C.







RAIN Summit East



Slipstream Radio!