Wired ranks Radio among 33 things that "suck" ·Jan 22, 11:38 AM From Wired‘s ‘Why Things Suck’: Unless you enjoy hearing the same insipid Fergie song a dozen times a day, chances are you loathe mainstream radio. And for good reason: The sad decline of conventional radio is an Econ 101 lesson in the consequences of artificial scarcity — and a B-school case study on the limits of scientific management. The scarcity is the fault of the Federal Communications Commission… The FCC’s spectrum-allocation rules… limited the number of broadcasting licenses it granted in any one market. By the ’70s… FM had become wildly popular. That made stations valuable properties — so valuable, in fact, that only large companies could afford to buy and manage them… The government could have eased this situation by allocating more spectrum for radio use and increasing the number of licenses… Instead, Congress chose to relax the rules regarding the number of stations any one entity could own. That’s where the scientific management comes in. The biggest barriers to building a radio audience are the polarizing power of music and the plethora of choices on the dial. So, when corporations like Clear Channel started buying up stations in the late ’90s, they set about building a lowest-common-denominator product that would be attractive to the most listeners… The result: watered-down programming designed primarily not to offend. So bored consumers are just tuning out. Listenership among 18- to 24-year-olds is down 20 percent over the past decade. Stations have responded not with bold programming but by cutting costs. They’ve also expended considerable resources to squelch competition from low-powered FM stations and Internet radio. Read Wired‘s entire ‘Why Things Suck: Radio’ column online here. share: del.icio.us. Reddit Digg Yahoo Wink Windows Google Newsvine
CommentCommenting is closed for this article. Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |




Not that it has helped — 85 percent of teenagers now discover new music through sources beyond the FM dial. Even the biggest radio fans envision a grim future for the medium. One bright spot: The inevitable shift to digital radio could create more room for more types of content.












It’s good to see you excluded the FM band below 92.1, where public radio stations reign, and there is a wealth of music,entertainment, information and DJs with personality.
— Gordon Bayliss · Jan 22, 01:35 PM · #
The same thing is happening in the “minority market” Tejano music fm stations in Texas have all been bought up by Mexican investors leaving Tejano off the air, again shinking to the lowest common denominator, music targeted to the newly arrived immigrant.
— Daryl Quintanilla · Jan 22, 07:59 PM · #