 More to making money from "free" than banner ads, Long Tail author says ·Jan 22, 11:38 AM From Chris Anderson’s “Long Tail” blog: “Fred Wilson says: Most web apps will be monetized with some kind of media model. Don’t think banner ads when I say that. Think of all the various ways that an audience that is paying attention to your service can be paid for by companies and people who want some of that attention. “…But when people think of the ‘media business model’, they usually just think of advertising. That’s a big part of it, to be sure, but as those of us in the media business know, it “Here’s my start at a list all the revenue models you can find in the media industry, all based around a core of free or almost-free content:
“Michael Cader suggests a few more good ones (some of which are exhibited in his own Publishers Marketplace.)
“Fred Wilson adds: (see his comments section for even more.)
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goes far beyond that. 
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