Cuban proposes new sale model for the record industry

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Cuban proposes new sale model for the record industry

Posted on: 01/23/2008

From Blogmaverick.com: There once was a time when the release date of an album was exciting. For our favorite artists we knew when the last album came out and when the next album was due. If you loved the artist you bought it. If you didn’t you either bought the single or you listened to the album with your friends and then decided.

As the price of records and then CDs increased year by year, spending 20 bucks for a CD became a purchase you needed to be sure of rather than a no brainer or impulse buy.

Then free became an option. Then aggregating almost unlimited free music on a PC and then an IPOD became easy… Reading last week’s Billboard, something interesting popped out at me. The song Low Rider by Flo Rida sold 467,000 units in a single week. There were 27 digital singles that sold more than 100k units in that week. The obvious trend continues that people are ready, willing and able to buy singles of songs they like.

So the question arises, why don’t artists serialize the release of songs? Why not create a “season” of release of songs, much like the fall TV season and promise fans that Flo Rida is going to release a new single every week or 2 weeks for the next 10 weeks? … Serializing the release of music also allows for the marketing arms to be in constant touch with sales and radio outlets. Rather than having to initiate marketing plans and hope to reinvigorate the interest in an artist, it becomes a digital tour that never ends.

If an artist commits to release music on a weekly or bi weekly basis, then consumers can make a commitment knowing they are going to get something new and hopefully exciting for their 99 cents. If the commitment is strong enough its feasible that artists could sell subscriptions to their serialized releases. My guess is that consumers will feel better about subscribing to an artist and getting a song a week or every 2 than dropping 10 dollars at a time for an album… Labels need to make the effort to get artists to deliver in a manner that realizes these perspectives.

Read the entire story from Blogmaverick.com.



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