 Web Radio grabs over 8 million weekly listeners in the UK ·Jan 28, 12:15 PM From The Guardian: More than 8 million people in the UK listen to web-based radio services Commissioned by the industry’s audience research body Rajar, the Ipsos Mori survey last autumn found that more than 12 million people have listened to the radio online and 8.1 million listen every week either through live streaming or “listen again” services. Ipsos Mori found that 75% of users do not listen to less live radio as a result of listening again online, with 50% tuning into new shows as a result. The same was true of podcasting, with one-fifth of respondents saying they now listen to more live radio and nearly one-third saying they listen to new radio shows after sampling them via podcasts. Only 8% of those surveyed said they listened to less radio because of the availability of podcasts… Music and comedy are the most popular genres, with each user subscribing to more than three podcasts, on average, and listening to 53 minutes each week… Although podcasts are popular with listeners, media organizations have struggled to turn them into significant money spinners… Read the entire story from The Guardian. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
Comment Other stories RAIN 3/9: Given history, CRB and "willing buyer" could make for punishing radio royalty RAIN 3/8: NPR digital chief Kinsey Wilson to keynote RAIN Summit West RAIN 3/5: High praise for NPR from UK digital expert RAIN 3/4: RadioTime, Pandora fuel race to power Net radio in autos RAIN 3/3: SX says they've paid far more to artists for streaming than Billboard reports RAIN 3/2: Billboard ranks top earning artists; Reuters' take on artists' streaming income misses mark RAIN 3/1: Internet radio listening returns to non-holiday norm in January Webcast Metrics RAIN 2/26: Sirius XM posts Q4 profit; Karmazin boasts higher listener monetization than Net, AM/FM RAIN 2/25: Net radio listeners buy 41% more music downloads, study says RAIN 2/24: Carmaker Mini uses iPhone's 3G for built-in Internet radio |
every week and nearly 2 million download podcasts on a weekly basis, according to 
The Rajar survey indicates that a free, advertising-supported format would be accepted by most listeners, with 58% expressing interest, but less than one-third said they would subscribe to a paid-for service without adverts. 
