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Web Radio grabs over 8 million weekly listeners in the UK

Posted on: 01/28/2008

From The Guardian: More than 8 million people in the UK listen to web-based radio services every week and nearly 2 million download podcasts on a weekly basis, according to a survey that suggests internet radio has hit the mainstream.

Commissioned by the industry’s audience research body Rajar, the Ipsos Mori survey last autumn found that more than 12 million people have listened to the radio online and 8.1 million listen every week either through live streaming or “listen again” services.

Ipsos Mori found that 75% of users do not listen to less live radio as a result of listening again online, with 50% tuning into new shows as a result.

The same was true of podcasting, with one-fifth of respondents saying they now listen to more live radio and nearly one-third saying they listen to new radio shows after sampling them via podcasts.

Only 8% of those surveyed said they listened to less radio because of the availability of podcasts… Music and comedy are the most popular genres, with each user subscribing to more than three podcasts, on average, and listening to 53 minutes each week… Although podcasts are popular with listeners, media organizations have struggled to turn them into significant money spinners… The Rajar survey indicates that a free, advertising-supported format would be accepted by most listeners, with 58% expressing interest, but less than one-third said they would subscribe to a paid-for service without adverts.

Read the entire story from The Guardian.



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