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KCRW launches feature-laden custom media player

Posted on: 02/01/2008

From Wired: Santa Monica College’s KCRW, which has already attracted a relatively large online following for its webcasts, doubled down on its digital strategy with a new web-based streaming application that lets users choose mix and match radio segments into their own customized stream.

The service has a slick, easy-to-use, multipane interface with components that slide out of your way as needed. Segments and mixes can be embedded on blogs and social networks, which should help KCRW’s reach grow significantly.

The service, still in beta, “isn’t another media player that offers listeners all these features in one place,” according to Anil Dewan, KCRW’s Director of New Media. “The goal was to create a player that offers listeners the ability to listen to our streams or watch video while also encouraging them to explore — and bookmark — the station’s deep on-demand archive“… A KCRW representative said the new player will roll out to the general public at some point within the next couple of weeks.

Read the entire story from Wired.



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