 Media critic calls Bonneville/STL redesign "a home run" ·Feb 5, 11:47 AM From STLmedia.net: BIC’s web development arm has always done impressive work. Recently Bonneville corporate challenged their market heads to come up with ways to First, they assembled a crew with ideas and experience. Then they said, “Do it.” So far, the beta site that’s explained at ToastedRav.com looks pretty impressive. Individual websites for the stations, WIL, Movin’ and The Arch, have been gutted and rebuilt, with superfluous content dropped. All three station websites have been built into the umbrella brand of ToastedRav, but each also still exist independently. There’s a fair amount of shared written content, but each station has a good taste of custom-written content. Ads on each station site are generally format specific; ads on shared pages seem to reflect cross-format sponsors. As a staffer told me: “The goal is not to be news, but to be a funny, informative “features-type” site, sort of “Show Me St. Louis meets The Onion.” An ad campaign touting the new design is also in the works. I think BIC/STL has a home run here, with a brand new way to present a radio group’s local websites. Read the entire story at STLmedia.net. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
“amp up” their online presence, and here, at least, they did it right.
