 Jacobs: NPR offers a model on effective listener e-mails ·Feb 5, 11:51 AM From The Jacobs Media Blog:“ If You Build It …they may not come.” The old thinking is that great web content on radio would develop via word-of-mouth, and perhaps a promo or two on the air. But as web efforts have improved, and media outlets have multiplied, how can radio stations (or any other entity) draw attention to cool, useful web features and improvements? Aside from strong on-air campaigns, how about dedicated emails like the one we received last week from NPR, promoting their election coverage – on-air, on-line, on cell phones, etc.? This isn’t just a big election year – it could be a political revolution, and NPR’s email to its database members is a focused, no-frills effort to remind listeners about its content offerings. Too often, radio station emails are cluttered, contain too many messages, and require the reader to scroll down well past the point of realism. Or they continue to be last minute efforts that are not especially well-written or put together. Read the enitre story from The Jacobs Media Blog. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
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