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Haley in RAB keynote: Radio's future lies across multiple platforms

Posted on: 02/13/2008

by Paul Maloney
In his keynote yesterday at the RAB2008 conference in Atlanta, RAB chief Jeff Haley [right] called on the industry to “prepare and adapt for the future” by setting a goal for the medium’s expansion across platforms:

“Let’s agree here and now that our goal will be to have radio on every mobile phone, PDA, and MP3 player in the next five years,” Haley said. “On-air, online, on-site, and on-demand, Radio must be anywhere and everywhere there is a speaker or headphones.”

There was a significant “visual” element to Haley speech. He demonstrated the RAB’s streaming channel on his laptop, an Internet radio table top unit from Asus, an FM tuner iPod add-on, and the FM receiver in the Microsoft Zune (left).

In an enthusiastic embrace of “new media,” Haley equated the more than 300 million wireless and hand-held devices (phones, MP3 players) in consumers’ pockets now with a potential $3 billion annual windfall should these devices be radio-enabled.

That’s on top of the close to $2 billion he predicts for “off-air revenue” by 2010 generated by online streaming.

“We no longer distribute our content on a single channel. We’ve become multi-channel distributors,” explained. “Radio provides easy and personal consumer interaction through numerous audience touch points and on a variety of platforms.”

A .pdf copy of Haley’s speech is online here.



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Comment

  1. The headline of a mobile strategy was exciting yet I knew I probably shouldn’t read the story as I would probably hear about receivers in phones instead of a sound 3G/wi-fi/max IP radio platform strategy. I knew I shouldn’t have read it.

    John F. Schaab · Feb 13, 08:28 AM · #

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