 Anderson at RAB: Don't try to replace online, complement it ·Feb 13, 12:39 PM BY DANIEL MCSWAIN According to reports from Radio-Info.com, Anderson outlined radio’s strengths and weaknesses as the multitude Because the Internet “allows you to reach everybody with an infinite amount of content for free,” Anderson said, content creation has moved from the hands of few to the hands of many. Radio, then, maintains many of its traditional strengths within this shifting broadcaster/listener framework. Anderson praised radio for giving consumers “things that have interactivity, are local, timely, ‘serendipitous’, passive (‘in a good way’), always there, and ‘an option…now and forever.’” Local radio, he noted, continues to offer listeners those benefits, and likewise has continued to maintain high ad revenues. The ad industry, Anderson notes, is the industry that has kept up best among the increasingly “narrowcasted” media options. But even though he called radio “the medium that’s translated to online virtually unchanged,” the medium’s Radio still has the power to re-position itself in line with users’ growing demands, but Anderson warns that “[radio’s] business model must change.” share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
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of interactive, personalized and narrowcasted technologies grow around it.
monopoly on free music and talk distribution has been lessened dramatically. This includes local radio stations, which Anderson says are just as vulnerable to highly interactive and personalized listening options like iPhones. 
