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Major label targets youth buyers with albums on USB

Posted on: 10/25/2007

From Digital Media Wire: "Universal Music Group will begin offering singles on USB memory sticks later this month in the U.K., which will be priced at  about $10.14 each and initially include offerings from artists such as Keane and Nicole, lead singer of the Pussycat Dolls, the Times Online reported.

“‘This is aimed at the younger, 12 to 24 year olds, who no longer believe that the CD is as cool as it used to be,’ Brian Rose, the commercial director for Universal UK, told the Times Online…

"[T]he format was recently approved for inclusion on U.K. sales charts by the Official U.K. Charts Company.
"

Read the entire article at Digital Media Wire .



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