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RAB: Group heads pledge allegiance to interactive, digital

Posted on: 02/14/2008

From Radio & Records: Calling it “the first real opportunity in 30 years,” Cumulus Media CEO Lew Dickey predicted that interactive platforms will enable radio broadcasters to differentiate themselves from their competitors in meaningful ways.

Speaking at the group heads luncheon Feb. 13 at the Radio Advertising Bureau conference, Dickey [pictured below] said some companies will “do better than others” in the digital space and “that will play a key role in how the industry further consolidates over the course of the next several years.”

As it was throughout the three-day event, digital was the buzzword of the session, moderated by R&R associate publisher/editorial director Cyndee Maxwell and featuring executives from a diverse cross-section of the industry.

Peter Smyth, president/CEO of privately held Greater Media, said digital will expand radio’s distribution…

In taking a cold hard look at its radio Web sites, ICBC Broadcast Holdings vice chairman Skip Finley said his company reached a simple conclusion: They “suck.” To improve its Web presence, the African American-targeted broadcaster made what Finley characterized as a “humongous investment, bigger than any we’ve ever made outside of buying a station,” to hire vendors to devise a digital business plan. “You have to invest your way to success, you can’t save your way to victory,” Finley said…

Describing it as “a free digital distribution platform that happens to be ubiquitous,” Dickey said the Internet better positions radio to compete for in-home media share… Interactive platforms can also aid radio in its quest to attract additional local advertisers for whom time buys are too costly.

Read the entire article at Radio & Records.



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Comment

  1. “Dickey said some companies will do better than others”.

    No kidding???

    Bob Bellin · Feb 15, 06:25 AM · #

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