 Why make them wait? Analysts advise stream launch etiquette ·Oct 25, 04:31 PM From Edison Media Research’s Infinite Dial blog: "A
few days ago we commented on this site about the first
Jack-FM
in the UK, and how its stream
comes up immediately "This has led to a lively discussion among many of our radio friends — why do we support this practice? "First — let me discuss the most common reasons I hear about why it should not be done: "1. People tell us they get annoyed when unasked-for audio pops up on a web site: This may "2. It is expensive: Fair enough. You have to pay to serve each of those streams. But otherwise you are sacrificing potential listenership? Which is more ‘expensive’ in the long run? "3. Your stream should not be served unless people sign up for your ‘frequent listener club’: …The stream should be one thing, the benefits of joining a ‘VIP Club’ another. I should not have to give you my social security number or share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
have to submit other information for the privelege of listening to the stream. The stream should be 
