 RAIN NEWS SUMMARY 03/26: NET DISPLAY ADS SURPASS RADIO ·Mar 26, 11:44 AM ONLINE AD’S SHARE PASSES RADIO’S The online “display” share of ad spending DiMA’S FIGHT FOR WEBCASTERS COST $1.1MM LAST YEAR DiMA, the Digital Media Association, has disclosed that it spent nearly $1.1 million last year in its efforts following the CRB webcast music royalty TRIB COLUMNIST: TALENT AGENTS SHOULD FIGHT XM/SIRIUS MERGER Chicago Tribune columnist Phil Rosenthal says it’s the big-name talent and content owners who stand to suffer when XM and Sirius merge. Competing, the satcasters sought to differentiate themselves to lure subscribers their way. Sirius signed Stern and the NFL for big money, XM got Oprah and Major League Baseball. And the entertainers and sports leagues cashed in. “Both Sirius and XM have music channels. They both have news. It’s the proprietary stuff that makes a difference. Take away the competition for that and guess whose price deflates. Sorry, Oprah and Howard,” SMYTH TO BE ROASTED THIS WEDNESDAY AT BAYLISS EVENT The Bayliss Radio Roast, with “roastee” Greater Media President/CEO Peter Smyth, is set for April 2 at the Cipriani 42nd Street in New York. Special hotel rates available at the Grand Hyatt nearby. Please visit the Bayliss website for more information. NAB DOESN’T LIKE GOOGLE’S WHITE SPACE PLAN The NAB is taking a position against Google’s request that the FCC open up broadcast “white space” spectrum for use by wireless devices (in RAIN here). In a statement, NAB Executive Vice President Dennis Wharton said, “Portable, mobile personal device operation in the same band as TV broadcasting continues to be a guaranteed recipe for producing interference and should not be allowed under any circumstances.” STREAMGUYS LAUNCHES CROSS-PLATFORM SOLUTION Streaming media and share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
Comment Other stories RAIN 7/3: RAJAR claims spike in Internet radio usage, but findings are questioned RAIN 7/2: Site of the Day streams live in-club performances RAIN 7/1: Cryptic radio ads lead listeners online for new Fox TV show RAIN 6/30: Rehr admits radio should have fought harder against webcast royalties RAIN 6/27: ASCAP wants add'l royalty for HD2; Royalties take toll on big-name webcasters too RAIN 6/26: Chrysler to offer in-car Internet in all 2009 models RAIN 6/25: NAB's anti-performance fee act gains House majority RAIN 6/24: Westergren says Pandora business model "broken" by royalties RAIN 6/23: Columnist thinks XM, Sirius will live or die online; Soma on iPhones RAIN 6/20: MSN Radio gives up; Edison on covering spot breaks |
surpassed radio’s share for the first time, according to newly-released numbers for 2007. Display drew 7.6%, yet still trails other categories’ shares, such as national TV (32%), magazine (20.4%), newspaper (17.7%) and local TV (11.3%). These figures were reported by 
determination. Lobbyists are required to disclose financials to the Senate public records office. The trade group spent almost $700,000 lobbying on the same issue in the second half of last year.
writes Rosenthal. “It’s talent agents who ought to be protesting this merger.” 
content delivery provider StreamGuys has announced it’s created an Embedded Flash Media Player for radio stations and other audio applications for live and on-demand online streaming. StreamGuys says this will allow stations to incorporate branding and technical features on top of their basic template, while also providing cross-platform accessibility for streaming on all Flash-enabled web browsers for PCs and 
RAIN NEWS SUMMARY 03/26: NET DISPLAY ADS SURPASS RADIO
·Mar 26, 11:44 AM
Posted by: Paul Maloney
ONLINE AD’S SHARE PASSES RADIO’S The online “display” share of ad spending surpassed radio’s share for the first time, according to newly-released numbers for 2007. Display drew 7.6%, yet still trails other categories’ shares, such as national TV (32%), magazine (20.4%), newspaper (17.7%) and local TV (11.3%). These figures were reported by TNS Media Intelligence, which, for what it’s worth, doesn’t even measure “search” or broadband video advertising.
DiMA’S FIGHT FOR WEBCASTERS COST $1.1MM LAST YEAR DiMA, the Digital Media Association, has disclosed that it spent nearly $1.1 million last year in its efforts following the CRB webcast music royalty determination. Lobbyists are required to disclose financials to the Senate public records office. The trade group spent almost $700,000 lobbying on the same issue in the second half of last year.
TRIB COLUMNIST: TALENT AGENTS SHOULD FIGHT XM/SIRIUS MERGER Chicago Tribune columnist Phil Rosenthal says it’s the big-name talent and content owners who stand to suffer when XM and Sirius merge. Competing, the satcasters sought to differentiate themselves to lure subscribers their way. Sirius signed Stern and the NFL for big money, XM got Oprah and Major League Baseball. And the entertainers and sports leagues cashed in. “Both Sirius and XM have music channels. They both have news. It’s the proprietary stuff that makes a difference. Take away the competition for that and guess whose price deflates. Sorry, Oprah and Howard,” writes Rosenthal. “It’s talent agents who ought to be protesting this merger.”
SMYTH TO BE ROASTED THIS WEDNESDAY AT BAYLISS EVENT The Bayliss Radio Roast, with “roastee” Greater Media President/CEO Peter Smyth, is set for April 2 at the Cipriani 42nd Street in New York. Special hotel rates available at the Grand Hyatt nearby. Please visit the Bayliss website for more information.
NAB DOESN’T LIKE GOOGLE’S WHITE SPACE PLAN The NAB is taking a position against Google’s request that the FCC open up broadcast “white space” spectrum for use by wireless devices (in RAIN here). In a statement, NAB Executive Vice President Dennis Wharton said, “Portable, mobile personal device operation in the same band as TV broadcasting continues to be a guaranteed recipe for producing interference and should not be allowed under any circumstances.”
STREAMGUYS LAUNCHES CROSS-PLATFORM SOLUTION Streaming media and content delivery provider StreamGuys has announced it’s created an Embedded Flash Media Player for radio stations and other audio applications for live and on-demand online streaming. StreamGuys says this will allow stations to incorporate branding and technical features on top of their basic template, while also providing cross-platform accessibility for streaming on all Flash-enabled web browsers for PCs and MACs. Aspen Public Radio (www.aspenpublicradio.org) went live with the new player in late February.
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