 RAIN NEWS 4/1: CBS RADIO STRENGTHENS TIES TO LAST.FM; MORE FREE SUMMIT TIX (NO FOOLIN'!) ·Apr 1, 11:31 AM CBS TO FURTHER INTEGRATE STREAMS WITH LAST.FM Here’s one we were waiting BOOK TODAY FOR THE “RAIN LAS VEGAS SUMMIT!” Have you seen the growing list of expert speakers we’ve announced GLOBAL CONSOLIDATES TO STAND UP TO BBC Calling it “a new commercial radio powerhouse to take on the BBC,” the Guardian UK reports broadcaster GCap acceted £375m (about U.S. $750 million) from rival BUY THE COW, SELL THE MILK Publishers who are looking for a competitive advantage online but hesitate about giving up control of their ad campaigns may have found an answer: just buy a tech company. Conde Nast took that route, and starting next week the Dillard’s website will be employing the guts of the Reddit social news site that the company acquired back in 2006. A report in the Wall Street Journal notes that moves like these are expanding the online role of publishers. “Instead of simply selling marketers ad space, they’re rolling up their sleeves and designing the promotions as well.” Broadcasters might find success with a similar strategy: acquiring agile tech capabilities that would allow them to tailor-make campaigns for advertisers while controlling the design and functionality from their own end. CDN, WEB MANAGEMENT FIRMS ENTER CO-MARKETING DEAL MediaSpan and StreamAudio have forged an exclusive co-marketing deal to combine share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
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Global to buy the broadcaster. As in the U.S., it’s not easy sledding for radio in the UK these days. The economy is slowing, and the Internet is taking an increasingly large bite out of ad sales. Industry “real terms” revenue dropped 1.4% in 2007, a trend going back at least two years. Unlike the U.S., UK commercial broadcasters have the 
forces to market and sell their collective services. The companies will cooperatively market and provide StreamAudio’s audio streaming along with MediaSpan’s web design, content management, network ad sales and online loyalty services. StreamAudio has over 500 client radio stations including Cox, Cumulus, Simmons, Morris, 
and Zimmer stations. MediaSpan’s digital content management and online marketing solutions clients include Reuters, 
