RAIN 5/7: TECH, TELECOM GIANTS JOIN FOR WIMAX BUILD OUT ·May 7, 11:09 AM TELECOM, MEDIA GIANTS FORM WIMAX JOINT VENTURE: Various sources are reporting today on a nearly-$15 billion WiMax joint-venture of MICROSOFT TO DEVELOP IN-CAR MOBILE TECH FOR HYUNDAI-KIA: Microsoft has struck a software licensing deal with the Hyundai-Kia Automotive Group to develop a range of “infotainment” options and new technology that could find its way into cars by 2010. The applications would include various mobile, entertainment, and navigation components. U.S. automaker Ford uses Microsoft software in its Sync in-car system. HOW ABOUT 50 SIDE CHANNELS?: A technology company called Ludwig Enterprises says it has developed a new digital radio platform “that will allow transmission of 50 simultaneous channels“ of broadcast programming over a single existing FM radio signal. The company plans to roll out programming targeted to ethnic minorities in the U.S. in the top 50 markets, but add, “Discussions are in progress with content providers to program an opera channel, an educational channel, a meditation channel and more.” OPRAH’S SITE A TEXTBOOK EXAMPLE OF PROMOTING ON-AIR ONLINE: If you need some inspiration on how to better use your website to recycle audience from day to day, Jacobs Media suggests looking at WFUV BRINGS BACK FORDHAM GRAD FROM SIRIUS: Fordham University’s WFUV-FM/New York has hired Rich McLaughlin as Content Director for its new HD Radio music channel and Web stream. McLaughlin spent seven years at Sirius Satellite Radio developing, programming and hosting two Alternative rock channels Alt Nation and Left of Center. McLaughlin graduated from Fordham and worked at WFUV as an undergraduate. RAIN SUMMIT RECAP: ANDOMEDIA: Bob Maccini, president of AndoMedia, says it’s his company’s intention “to become the standard for audience share: del.icio.us. Reddit Digg Yahoo Wink Windows Google Newsvine
CommentCommenting is closed for this article. Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |



some of the giants of the computer and telecommunications industries. The new company would build a nationwide wireless network for high-speed Internet access and cellphones. The WiMax network would cover areas far larger than Wi-Fi, and offer speeds
up to five times as high. The venture includes Sprint Nextel, Comcast, Time Warner Cable, Google, Intel Corp., and a Clearwire Corp., a WA-based start-up backed by cellphone entrepreneur Craig McCaw. The new venture will reportedly take the Clearwire name.
Oprah’s website. “Oprah and her team understand the importance of thinking big, drawing attention to what she has on today, but also keeping a focus on what’s coming up on the show tomorrow, and later in the week,” reads a
measurement in enabling the ad buying community to use one company to buy Internet radio.” AndoMedia provides ad-insertion and audience measurement services for its clients, which include broadcasters like 











