RAIN 5/27: Radio One wants stockholders to focus on online gains
·May 27, 11:32 AM
Posted by: Paul Maloney
RADIO ONE DEVELOPS ONLINE AMIDST STOCKHOLDERS’ WORRIES:  In a Washington Post article (here) about an upcoming shareholders meeting, Radio One’s chief executive Alfred C. Liggins voiced hopes that attention be placed not on declining stock prices or his recent salary increase, but on developing online initiatives like Interactive One. Interactive One is the digital arm of Radio One and handles ad sales for AllHipHop.com (RAIN coverage here). Recently, Radio One purchased social-networking company Community Connect. Liggins hopes access to Community Connect’s websites (BlackPlanet, AsianAvenue) and their 230 million users will draw advertisers and revenue. Earlier this month in a conference call, Liggins worried that radio’s digital growth is coming at the expense of traditional on-air sales (RAIN coverage here).
MOST VISITED UK ONLINE RADIO SITE? GAYDAR RADIO:  Hitwise, an online measurement company, says GaydarRadio was the most visited UK commercial online radio station for the four weeks ending May 17 2008.” With 250,000 unique visitors and 3.5 million page impressions each month, GaydarRadio jumps ahead of Classic FM and Virgin Radio with 19.74% of the commercial online market. And, as we stressed when reporting radio site-visit rankings in the U.S. (here and here), these numbers do not take listening into account (merely site traffic), and, as this coverage shows, findings can be disputable. Read more coverage here.
RIVERFRONT RADIO EMBRACES UNDERGROUND MUSIC, SOCIAL SCENE:  Born out of a failed record label, Riverfront Radio (watch out for immediate launch of loud streaming audio) attempts to be more than an internet radio station: it’s a home and networking platform for underground music its fans. Riverfront Radio lets artists craft profiles (similar to MySpace) which feature on-demand tracks, bios, and upcoming shows. Users can interact through similar profiles. Riverfront boasts a savvy interface for on-demand and live video as well…features that don’t seem as useful when there is no content available (as was the case when we visited).
ONLINE ADVERTISING GROWS, BOTH LOCALLY AND ABROAD: Eloqua’s recently released survey  finds advertisers pumping more money into online markets. Mark Ramsey reports (here) that while traditional advertising budgets have remained the same, 90% of advertisers reported they will increase their online advertising budgets with “15% saying they will ‘radically’ increase online ad spend.” Specifically, 78% advertisers will increase social networking budgets, 74% in email, and 65% in mobile texting. Meanwhile, eMarketer reports (here) that China will overtake the United States “as the largest internet market in the world in terms of sheer number of users.” Online advertising spending in China will jump from $924 million last year to $4.9 billion “due to the Beijing Olympics and annual growth above 30% to 2012.”
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