RAIN 5/28: PODCAST GAINS NOT YET ENOUGH TO MAKE A MARK ·May 28, 11:28 AM EDISON STUDY SHOWS HEALTHY PODCASTING GROWTH: An Edison Media RAIN ANALYSIS: PODCASTING STILL A SMALL SLICE OF ONLINE RADIO PIE: It may be true that the podcast audience is growing, but in terms of hours of listening, it’s still minuscule compared to the streaming audience. (After all, if a consumer only listened to one three-minute podcast in the past year, they still would be counted in the “18%.”) According to the “RadioNext” study presented at the RAIN Las Vegas Summit (here), listening to podcasts comprises only about 1% of online consumers’ hours of reported radio listening — whereas listening to streams comprises about 12% of such listening. (See chart.) LALA INTROS 10-CENT/SONG UNLIMITED STREAMS: An interesting new business move for LaLa.com: unlimited streams at 10-cents per song. PEW SURVEY SHEDS LIGHT ON INTERNET’S INFLUENCE OVER MUSIC CONSUMERS: The Pew Internet and American Life Project has published its survey results (here), revealing how Americans make choices regarding music. It found that 25% of internet users utilized internet radio to make a purchasing decision, and 29% of 18-35 year olds used internet radio to discover new music. Interestingly, 21% of 51+ year olds used internet radio to find new music. Other important finds include that 82% of music consumers prefer the CD format, and that 83% of consumers use AM/FM radio, movies, and television to find new music rather than the internet. Read the full article here.
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Comment Other stories RAIN 8/19: Top webcasters hold their ground in July's webcast metrics ratings RAIN 8/18: Pandora tells press it's nearing "pull-the-plug" decision RAIN 8/15: iPhone doubles Pandora mobile listening; experts say mobile wi-fi should scare FM, satellite RAIN 8/14: Net radio's educated, affluent, at-work audience impacts July PPM RAIN 8/13: CBS Radio says growing digital revenues spurred by online ratings spike RAIN 8/12: For Pandora iPhone ads, the future may be "all about ears" RAIN 8/11: Wilhelms: Labels will take at least 50% of a radio royalty, but Simson's op-ed never mentions it RAIN 8/7: Salem's Internet gains ease pain of losses on radio side Bob Bellin on the satellite radio merger RAIN 8/6: "Gulf" between viewpoints may stall royalty compromise, says Oxenford |


Research study indicates (.pdf file
growing interest, combined with coming developments that will bring podcasts to mobile devices, will make the programming “extremely attractive” to advertisers. Inside Radio subscribers can read their coverage
LaLa is the
So, for $0.10, you can stream Night Ranger’s “Sister Christian” from any Net-connected computer for the rest of your life, but no downloads (which means no portable MP3 players — though we imagine the music could easily be stream-ripped). CNet suggests (












