 RAIN 5/30: Borrell on local media's online upside; del Colliano previews Conclave speech ·May 30, 12:22 PM BORRELL SEES POTENTIAL FOR LOCAL MEDIA ONLINE, BUT DOES RADIO LACK ‘MOTIVATION’?: Borrell Associates 181.FM’s MOWBRAY PASSES AWAY: We regret to report that 181.fm cofounder Donnie Mowbray has died has a result of complications following surgery. A visitation is scheduled for Sunday evening, the funeral for Monday morning. Click here for details. Mowbray was just 28 years old. DEL COLLIANO: GENERATION Y AND TERRESTRIAL RADIO DO NOT MIX: Noted radio expert Jerry Del Colliano will be giving a presentation at this summer’s Conclave in REPLACE YOUR CAR RADIO WITH A PC: The Atlas CPC-1000 from Azentek SURVEY: MOMS TAKE TO THE INTERNET, ONLINE RADIO: A new survey by Mindshare has found that 14% of mothers who have at least one child under 18 use internet radio regularly. 97% use email regularly, 65% shop online, and 18% use social networking sites. Read the full Media Life Magazine article here
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Comment Other stories RAIN 10/6: Last.fm updates iPhone app; Hanson to speak on online panel today at 12N ET RAIN 10/3: Chicago LPFM group to launch webcast while continuing push for license RAIN 10/2: Sirius XM offers a la carte; Sprint launches WiMax in Baltimore RAIN NEWS FLASH: Senate passes Webcaster Settlement Act; bill now goes to Bush RAIN 9/30: Mortgage bail-out meltdown presumably distracts Congress from webcast bill RAIN 9/29: Webcasting bill passes unanimously in House, moves to Senate RAIN 9/26: New legislation would extend negotiations over royalty rates RAIN 9/25: DI starts online magazine; MySpace music launches RAIN 9/24: Some sources still getting story wrong on royalty settlement RAIN 9/23: Despite what you've read elsewhere, Internet radio deal NOT done! |
expects big things for local media web site ad sales in the coming year, and that includes local radio. But the analyst says radio may not have the direct competitive pressure to to meet its potential for local online ad sales that drives newspapers and phone directories. Borrell expects local media site sales to rise overall this year 50% to $13.1 billion, and radio site revenues to grow 19% to $225 million, from $189 million in 2007. Interestingly, coverage of Borrell’s findings in PaidContent.org (via the Washington Post 
not be sufficiently “motivated” to realize its online potential. “Since radio’s traditional ad base is not being lured away by a specific internet application the way online classifieds have hurt newspapers or search engines are attacking Yellow Pages, the industry is not as motivated as those others to ramp up and differentiate their online properties.” The analyst does like the recent trend of radio and TV “developing (online) identities independent of their traditional media versions,” and that by”loosening their ties to old media, local web outlets have been able to realize higher gains.”
Minneapolis to broadcasters who realize radio needs big changes to survive the future. In a blog post previewing his ideas, Del Colliano presents a plan for the future of radio which falls back onto the assumption that Generation Y has already decided it does not like terrestrial radio. Broadcasters should instead focus their on-air programming to its available audience: Baby Boomers and those who grew up with radio. To attract and capture Generation Y and younger, Del Colliano believes radio needs to focus on next-generation delivery platforms: on-demand availability, podcast-length programming, mobile compatibility, and social network utilization. For more of Del Colliano’s points, read his full post 
is much more than a replacement for your AM/FM car radio—its a built-in PC that just might be more powerful than your desktop. Featuring an Intel Duo chipset, Windows Vista OS, and a 120GB hard drive among a slew of other capabilities like 
