FOX’S “FRINGE” RADIO ADS POINT LISTENERS ONLINE: Part of “Fox’s largest scripted series marketing effort in years” for new television program “Fringe” involves radio ads designed to catch the ear with cryptic, non-traditional messages, pointing listeners online to “Find the pattern.” Commercials begin deceptively, as an ad for a car dealership for example, but are interrupted by a “gravely” voice. “We didn’t want [the ads] to sound in any way like a traditional radio spot. We wanted them to be disruptive and a little mysterious sounding,” said Fox’s Senior VP of Marketing Laurel Bernard. Online, Bernard reveals users will find a series of “nondescript Web sites that will ultimately lead them back to Fringe." The series is headed by J.J. Abrams and will debut September 9. For more on the story, read Reuters’ coverage here.

TOP 5 DIP SLIGHTLY IN MAY WEBCAST METRICS: The top 5 webcasts of AndoMedia’s Top 20 May Webcast Metrics have all slightly dipped from last month in terms of AQH and CUME (6AM to Midnight EST, Monday through Sunday). For example, Clear Channel dropped from 80,187 AQH last month to 76,965, while DI.FM Corporate dipped from 57,747 to 53,147. Meanwhile, newcomer AccuRadio moved to the #14 spot, removing Air America Radio from the chart.

To see a bigger version of this chart, as well as M-F 6AM-8PM numbers, click here.

ENTERCOM USING FLYTUNES TO REACH iPHONES: FlyTunes will deliver Entercom Communications’ radio, video, and podcasts to iPhone and iPod Touch devices thanks to a new partnership that will begin “immediately.” Entercom’s San Fransisco and Seattle stations will be available to listeners through FlyTunes’ new “Cities” station guide. FlyTunes streams hundreds of Internet music and talk radio channels to iPhones (RAIN coverage here and here). For more, read Radio Business Report’s coverage here.

UPDATE: INTERNET SPENDING WILL BE EVEN HIGHER: ZenithOptimedia released a study last week (RAIN coverage here) projecting that Internet ad spending would make up 9.7% of global ad spending in 2008 and 12.3% in 2010. In a revised projection, ZenithOptimedia now pegs Internet ad spending at 10% this year (that’s $52.2 billion), and 13.6% in 2010. Read more on the revision at ClickZ here.

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