 RAIN 7/1: Cryptic radio ads lead listeners online for new Fox TV show ·Jul 1, 10:29 AM FOX’S “FRINGE” RADIO ADS POINT LISTENERS ONLINE: TOP 5 DIP SLIGHTLY IN MAY WEBCAST METRICS: The top 5 webcasts of AndoMedia’s Top 20 May Webcast Metrics have all slightly dipped from last month in terms of AQH and CUME (6AM to Midnight EST, Monday through Sunday). For example, Clear Channel dropped from 80,187 AQH last month to 76,965, while DI.FM Corporate dipped from 57,747 to 53,147. Meanwhile, newcomer AccuRadio moved to the #14 spot, removing Air America Radio from the chart. ENTERCOM USING FLYTUNES TO REACH iPHONES: FlyTunes will deliver Entercom Communications’ radio, video, and podcasts to iPhone and iPod Touch devices thanks to a new partnership that will begin “immediately.” Entercom’s San Fransisco and Seattle stations will be available to listeners through FlyTunes’ new “Cities” station guide. FlyTunes streams hundreds of Internet music and talk radio channels to iPhones (RAIN coverage here and here). For more, read Radio Business Report’s coverage here. UPDATE: INTERNET SPENDING WILL BE EVEN HIGHER: ZenithOptimedia released a study last week (RAIN coverage here) projecting that Internet ad spending would make up 9.7% of global ad spending in 2008 and 12.3% in 2010. In a revised projection, ZenithOptimedia now pegs Internet ad spending at 10% this year (that’s $52.2 billion), and 13.6% in 2010. Read more on the revision at ClickZ here. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
Part of “Fox’s largest scripted series marketing effort in years” for new television program “Fringe” involves radio ads designed to catch the ear with cryptic, non-traditional messages, pointing listeners online to “Find the pattern.” Commercials begin deceptively, as an ad for a car dealership for example, but are interrupted by a “gravely” voice. “We didn’t want [the ads] to sound in any way like a traditional radio spot. We wanted them to be disruptive and a little mysterious sounding,” said Fox’s Senior VP of Marketing Laurel Bernard. Online, Bernard reveals users will find a series of “nondescript Web sites that will ultimately lead them back to 
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