ADAGE: MOBILE-DELIVERED NET RADIO ‘MAYBE ONE OF THE MOST PROMISING MOBILE AD FORMATS’: With the iPhone’s Internet radio applications comes added opportunities for advertisers, says Steve Rubel in an AdAge column (here). He envisions advertisers targeting users based on music tastes or through GPS-based location, in that way delivering “locally relevant” ads to consumers. “This maybe one of the most promising mobile ad formats and is a space to watch,” he states. Additionally, iPhone Internet radio may “disrupt” traditional radio because it transforms the one-way delivery of radio into a two-way interaction—not only matching the in-car listening and music discovery aspects of radio, but adding a degree of personalization.

RAMSEY IN RESPONSE: iPHONE APPS DON’T COVER ALL RADIO FEATURES: In response to Steve Ruebl’s AdAge column, Mark Ramsey admits the iPhone challenges radio, but asserts that radio is still unique because of the “stuff between the songs.” Personalities, such as Rush Limbaugh, Howard Stern, or Ryan Seacrest, cannot be found on Pandora streams, Ramsey argues, nor can locally-relevant information. Broadcasters should develop and capitalize on these advantages (“Say goodbye to the ‘shut up and play the songs’ business”), while still getting on-board new media devices like the iPhone. “We have to do it in a form that emphasizes our content rather than our over-the-air brands. Then we have to enlist every state-of-the-advertising-art tool available to monetize that content.” Read his full response at Ramsey’s Hear 2.0 blog here.

JAZZ LEGEND WHITE TO LOBBY AGAINST WEBCAST ROYALTIES: New Orleans jazz legend Michael White will be visiting Capitol Hill to support the Internet Radio Equality Act and lobby lawmakers against the high webcaster royalty rates. He will also be playing a benefit concert while in town. Currently, the Internet Radio Equality Act has 150 sponsors in the House of Representatives and 5 in the Senate. For more, read The Washington Times’ coverage here.

PANDORA ON SAGE TV: A Pandora plug-in is now available for Sage TV DVR media centers. Sage TV, which records and pauses live TV with playback on networked computers, also streams Internet video and radio content. The Pandora plug-in allows users to log in to their accounts and listen to their stations. The plug-in is free, but reportedly cannot be used on Sage TV’s extender devices without a hack. For more, read Geek Tonic’s coverage here.

HD PLAYERS GET PORTABLE, CHEAP: HD radio is free of AC plugs with the Coby HDR-700 (pictured), which features a rechargeable battery as well as a mp3-ready SD card slot and splash-resistant casing. The player is iPod-friendly with a line-in jack and has a friendly price of $149. The Coby HDR-650 is “the most affordable HD Radio receiver on the market” at $99 and, while not portable, features a compact design and home audio system compatibility. For more, read Radio Business Report’s coverage here.

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