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RAIN 7/23: CBS Radio to make video a major component of stations' websites

Posted on: 07/23/2008

CBS RADIO ADDS VIDEO PLATFORM TO STATION WEBSITES: CBS Radio will reportedly add online video capabilities to its stations’ websites. Starting with four CBS New York radio stations (Fresh 102.7, WCBS 880, 923 K-ROCK, and WFAN), CBS’s video platform will be developed individually by each station, “which will allow them to feature station content, syndicate videos both internally and externally, share and distribute videos to multiple destinations and embed video clips to share with others via social networking sites,” reported All Access. WFAN has also extended its video offerings with PalTalk (see RAIN below). David Goodman, CBS President of Digital Media and Integrated Marketing, stated, “Rethinking and evolving our business had led us to this transformation and in the very near future every station will have a major video component transforming radio from a purely audio medium to a visual one as well.”

PANDORA HIRES BRAND FUEL FOUNDER, HILL HOLIDAY EXEC FOR AD SALES: Erika Graffeo has been hired by Pandora as director of marketing, advertising sales. Graffeo founded Brand Fuel, a brand and marketing consultancy with clients such as Hyundai, Nestle, and E*Trade. She was also Vice President and brand planner of Hill Holiday. Pandora hopes she will draw in advertisements from big name brands. “[Graffeo] knows how to communicate [our audience’s] most attractive characteristics to fit the most sought after consumer targets of large national brands,” said Pandora’s vice president of advertising sales Cheryl Lucanegro.

SPORTS TALK BECOMES WEB VIDEO THANKS TO PALTALK: A partnership between video networking site PalTalk and New York sports radio station WFAN will deliver WFAN’s two most popular programs online as a live video feed. PalTalk is a social networking site where users chat through video with each other or upload video content to share. Their expansion into radio “has been so popular that we have now established radio as an offshoot of our video chat business,” said president and COO of PalTalk Joel Smernoff. For more, read Red Herring’s coverage here.

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