 Puzzling results in comScore Arbitron ratings releases ·Aug 6, 10:02 AM Recently, Arbitron apparently, without fanfare, posted three consecutive months’ worth of their comScore Arbitron Online Radio Ratings reports, with puzzling findings. According to the June 2008 report, “CBS Radio” — which, according to the press release, includes American Online’s AOL Radio Network — had a monthly cume of 1.88 million persons and an AQH of 206,217 persons. (This is for the Mon-Sun 6a-12m daypart.) In the May 2008 report, however, AOL Radio alone had a cume of 1.6 million and an AQH of 198,560, which suggests that either (A) CBS Radio has a tiny audience or (B) AOL Radio dipped precipitously when its XM Radio channel offerings disappeared. Meanwhile, as CBS Radio was in the process of leaping to the top spot, Clear Channel Online disappeared from both the May and June reports “due to the reclassification of their radio streaming activity” (whatever that means). Webcasters who do not participate in the comScore Arbitron report include such major names as Pandora, Last.fm, and most other broadcasters’ streaming initiatives. For more, head to Arbitron’s comScore page here. JUNE: share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
