RAIN 8/12: For Pandora iPhone ads, the future may be "all about ears" ·Aug 12, 10:47 AM PANDORA FOUNDER SEES SHORT AUDIO ADS AS THE FUTURE FOR MOBILE NET RADIO: The Pandora DUAL SAT-CASTER RADIOS MAY NOT BE OUT UNTIL NEXT YEAR: Consumers may have to wait until next year to hear the new programming from the merged Sirius XM satellite radio provider, as dual-mode radios won’t be available for nine months. Analysts expected a dual-mode device soon after the merger closed, however, a BEASLEY TO USE ANDO MEDIA’S NET RADIO SERVICES: Beasley Broadcast Group will be using Ando Media’s online audience measurement services, including the company’s Webcast Metrics, Ad Injector, and PodFuse (podcast measurement) services. For more, read the official press release here. KURTZMAN NEW CHIEF AT COLEMAN INSIGHTS: Media research share: del.icio.us. Reddit Digg Yahoo Wink Windows Google Newsvine
CommentCommenting is closed for this article. Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |



iPhone application is reportedly being downloaded at a rate of 40,000 per day and will soon be on 1 million iPhone devices, creating a new listening platform where visual ads are no longer suitable. Pandora founder Tim Westergren revealed that the service will perhaps swap traditional banner ads with 10-second audio “messages” from sponsors. “The science of mobile advertising needs to develop fast if the early promise of the iPhone is not to be squandered.” For more, read the Financial Times’ coverage
Sirius spokesman reports that the companies actually anticipated a year delay all along. Sirius XM
firm Coleman Insights has named Warren Kurtzman as the new president and chief operating officer, taking over the position from founder Jon Coleman. Kurtzman was previously a vice president at the company. Jon Coleman will continue serving at Coleman Insights as chairman and chief executive officer.











