 RAIN 9/12: Newly-launched Slipstream offers online multichannel capabilities to broadcasters ·Sep 12, 10:19 AM HANSON, ACCURADIO LAUNCH SLIPSTREAM RADIO: RAIN publisher and AccuRadio founder Kurt Hanson has announced the launch of Slipstream Radio, a FLYTUNES REBRANDS AS FLYCAST, LAUNCHES iPHONE APP: FlyTunes, the mobile Internet radio platform (RAIN coverage here), has STUDY SHOWS “DRAMATIC INCREASE” IN HD AWARENESS: New research from Mark Kassof & Co. shows that 67 percent of 18-64 year olds have heard of HD Radio, up from 38 percent in 2006. While consumers’ understanding about what HD radio is has increased, so too have misconceptions (7 percent think that HD radio is satellite radio, up from 3 percent). So while the study shows “significant progress…the industry still has a lot of work to do explaining HD radio and selling its benefits to consumers,” said Mark Kassof. For more, read Radio Business Report’s coverage here. RAIN ANALYSIS: Wait a minute… WHAT?!? SPACIAL AUDIO TO HOST EVENT DURING NAB RADIO SHOW: Arguing that “the NAB Radio Show is not likely to deliver in-depth information about Internet initiatives,” Spacial Audio Solutions will be hosting their own discussion during the NAB Radio Show in Austin next week. Borrell Associates’ Gordon Borrell and Terry Heaton, author of “Reinventing Local Media,” will be speaking at the September 17 event. The discussion starts at 5:30 p.m. at Logan’s on 6th Street, followed by a two-hour cocktail party. For details, click here. SLACKER COMING TO BLACKBERRY: Slacker Internet radio will be available for free on Blackberry mobile devices starting in October. The service will include a station caching feature, which will allow music playback even during connection interruptions. Other services coming to Blackberry devices include Microsoft Live Search, MySpace and TiVo compatibility. For more, read Wired’s coverage here. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
company designed to help broadcast radio stations extend their local brands online. Broadcasters will be able to use Slipstream tools to build a personalizable, multichannel station featuring their local air personalities hosting personalizable channels selected from the over 350 channels developed by AccuRadio, or create their own using the service’s 120,000+ song library. The service will be exclusively represented to broadcast radio by Triton Digital. For more details, read Kurt’s blog at right or visit 
rebranded itself as FlyCast and launched a free application for iPhone and iPod Touch devices. The application offers stations from AccuRadio, Entercom, RadioIO, 
The HD Radio Alliance has been radio’s biggest advertiser for 2-1/2 years, running almost a billion dollars’ worth of radio spots for the product, and yet 1/3 of 18-64 year olds have never heard of it? And only 8% could volunteer that it offered more channels and more choices!? That is not a testament for either (A) the power of radio advertising or (B) the effectiveness of the ad creative that ran or maybe (C ) the confusifying nature of the concept they’re trying to get across. — KH
“STUDY SHOWS “DRAMATIC INCREASE” IN HD AWARENESS: New research from Mark Kassof & Co. shows that 67 percent of 18-64 year olds have heard of HD Radio, up from 38 percent in 2006.”
That’s funny, because…
“Radio: Hypocritical Deceiver”
“According to the Critical Mass study (pause for laughter), which was released on April fool’s Day, awareness of HD Radio is at 77 percent among radio listeners. The HD Radio Alliance compared those results to a study from a year earlier by Mark Kassof and Company, which showed HD radio awareness at 38 percent. So, by combining two divergent research studies, Sgt. Bilk-o’s HD Radio Alliance now claim a product awareness increase at just 39 percent in one year… That was enough for the HD Digital Radio Alliance to launch their new promotional tagline ‘HD: It’s Time to Upgrade’, (pause for laughter), which shifts their campaign from raising awareness to persuading consumers to buy HD radios… But then along came a research study on HD Radio from the reputable (as opposed to questionable) Edison Media and Arbitron. It found that HD Radio consumer awareness actually dropped from 26 percent to 24 percent!”
http://gormanmediablog.blogspot.com/2008/04/radio-hypocritical-deceiver.html
— Sony ICF-S10MK2 · Sep 12, 10:55 AM · #