 RAIN 10/14: Tech firm develops cross-media ad monitoring using audio, cellphones ·Oct 14, 11:19 AM AD MONITORING TECH CAN TRACK CONSUMERS ACROSS MEDIAA research firm called Integrated Media Measurement has a new technology it says can measure consumers’ exposure to ads across nearly any electronic medium via the consumer’s cellphone.
The company’s software, installed on consumer panelists’ cellphones, monitors audio from television, radio, computer, mobile phone, DVD, and movie theater ads. The audio is converted to a digital code that’s uploaded to the company database, which determines what ad the user was exposed to. The Wall Street Journal has more here. EDISON RECOMMENDS GETTING FLUENT IN ANOTHER LANGUAGE, LIKE HTMLWant to make yourself more valuable around the radio station (or, if the worst happens, more marketable)? Edison Media’s Tom Webster, in The Infinite Dial blog, recommends (here) broadcasters learn HTML, PHP and XML. “Learning the language of the web is de rigeur for stretching your resources and removing the barriers between the great content you have and getting that content to your listeners on the web.”
STREAMAUDIO DEBUTS “MULTI-FORMAT STREAMING”Radio streaming solutions provider StreamAudio says a new “Multi-Format streaming” feature will enable clients to simultaneously reach listeners on Windows, Mac, and Linux platforms as
well as on mobile deviceslike the iPhone, Treo, and Blackberry — without the need for additional hardware or software. The option gives stations the ability to stream MP3, Windows Media, AAC, AAC Plus, and OGG formats simultaneously. StreamAudio president Darren Harle explained, “Only a single computer is required at the station. This hardware/software system sends a single ‘source stream’ to StreamAudio’s data centers where the transcoding to multiple formats is performed.” Read the official press release here=. EUROPE MAY GET SATELLITE RADIO BY 2012BMW has signed with Ondas Media to install satellite radio receivers in their European models starting 2012. Find more coverage at Rapid TV News here.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
Unless the stream your sending to StreamAudio is uncompressed PCM or some other lossless format, I’d say “no thanks” to this. My guess is it feeds a 128k mp3 stream and they transcode that, ruining the station’s quality.
— Matt · Oct 14, 12:39 PM · #