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RAIN 10/27: Royalties aren't Net radio's only obstacle
·Oct 27, 10:46 AM
Posted by: Paul Maloney

EVEN WITHOUT ROYALTIES, NET RADIO REVENUEELUSIVE,” SAYS NY TIMES ARTICLE

Even with Internet radio stations and SoundExchange reportedly nearing an agreement over webcaster royalty rates, the New York Times points out (here) that, “Internet radio stations have never found a way to make substantial money from streaming music that listeners expect to hear free.”

The economic downturn, the ineffectiveness of visual ads on an audio-based medium, and the reluctance of many webcasters to introduce audio ads (which they say drive away listeners) combine to make profitability difficult independent of the royalty situation. Dave Van Dyke of Bridge Ratings, Pandora’s Tim Westergren, Richard Ades of SoundExchange, former Yahoo! Launchcast exec Dave Goldberg, Rusty Hodge of SomaFM, AOL Radio’s Lisa Namerow, TargetSpot’s Doug Perlson were all interviewed for the article.

HOW-TO DEMONSTRATES ADDING NET RADIO STATIONS TO APPLE’S FRONT ROW

Apple’s Front Row application is media center software for Macs and AppleTV, made for viewing and downloading video, photos, podcasts, and music. Yet it has no Internet radio option. But the website EntertainMac has a short, easy-to-follow tutorial on how to add links to your favorite webcasts to Front Row (which basically involves adding m3u files to your iTunes library). Check it out here.

USB DEVICE DESIGNED TO ENHANCE SOUND QUALITY OF COMPRESSED AUDIO

Pop Gadget writes about the Sound Blaster X-Fi Go! USB stick from Creative Labs, which they say is effectively improves the sound quality of compressed audio played through a PC — including Internet radio streams. Coverage here

ECONOMIC DOWN-TURN CAUSES WEB START-UPS TO GET THRIFTY

Both Imeem and Pandora have laid-off employees of late, signaling a new cost-cutting trend in web start-ups in the face of a worsening economy. For more, read the New York Times article here.



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Comment

  1. Whether it is terrestrial or on-line, music-based programming is a going to be an increasingly difficult strategic position for broadcasters to defend. There are simply too many options to get music…particulary through the internet. Radio must invest in other unique, defensible content (spoken word, dramatic, contest centric, comedic and more). This will attract a more loyal audience…and an audience more inclined to pay for content they cannot get anywhere else.

    Chris Bell · Oct 27, 11:45 AM · #

  2. i think that the best way to listen to radio is at work from your PC

    radio guy · Nov 12, 01:59 AM · #

Commenting is closed for this article.


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