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RAIN 11/6: Device makers have white space plans; NAB vows to fight on

Posted on: 11/06/2008

DELL, MOTOROLA PLAN TO ADD WHITE SPACERADIOS” IN FUTURE PRODUCTS

Dell Director of Technology Policy Neeraj Srivastava is saying Dell “intends to integrate white space radios into future Dell products.” Meanwhile, Motorola Senior Director of Spectrum and Regulatory Policy Steve Sharkey says he expects Motorola devices “within a year” if the FCC moves quickly to finalize its regulations. Read more in PC World here.

NAB, MSTV VOW TO KEEP FIGHTING FCC WHITE SPACE DECISION

The NAB and Association for Maximum Service Television (MSTV) have said they will continue to fight for “interference-free television” in spite of yesterday’s FCC decision opening the white space to wireless broadband. NAB spokesman Dennis Wharton said, “Going forward, NAB and our allies will work with policymakers to ensure that consumers can access innovative broadband applications without jeopardizing interference-free TV.” Proponents of the measure say the TV spectrum can carry broadband signals significantly farther than Wi-Fi, and that opening up the spectrum will help expand the market for new smartphone-like devices. The lobby groups, however, believe the FCC decision will allow wireless broadband devices to interfere with and degrade television signals. For more, read RBR’s coverage here.

PANDORA CTO SAYS LISTENERS RESPOND TO MOBILE ADS

Pandora CTO Tom Conrad says mobile listeners are responding significantly more to ads than those who listen via a PC. “The assumption is,” Wired writes, “that if mobile ads are seen by more consumers, then the ad rates should reflect that.” Conrad told the Web 2.0 Summit in San Francisco, “Something like 3% of our iPhone ad impressions get a click while we get about 1% on our web product. And that’s true even though we’re oversaturating users with Beck’s and Best Buy ads,” said Conrad. Read more at Wired here.

SIRIUS XM TO COMBINE CHANNELS NEXT WEEK

Sirius and XM will reportedly “combine” channels next week, consolidating all on-air branding elements and eliminating duplicate channels . R&R writes (here), “We expect most, if not all, format duplication will probably be eliminated (by Wednesday, November 12), so expect to see a bunch of channels disappear with the changes.”

CBS LAUNCHES FOUR XMAS DETROIT CHANNELS ONLINE

CBS Radio in Detroit has launched four Christmas music channels online at HolidaysinDetroit.com. The four channels are Naughty Xmas (novelty/humous tracks), Oldies Christmas, Smooth Jazz Christmas and Young Country Christmas. The site also features a gift guide and a calender of holiday events. Read more at RBR here.



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