RAIN: Radio And Internet Newsletter: RAIN 11/12: Lane suggests Internet radio ad association; Apple denies iPhone Net radio app

RAIN 11/12: Lane suggests Internet radio ad association; Apple denies iPhone Net radio app
·Nov 12, 12:35 PM
Posted by: Paul Maloney

NET RADIO NEEDS AN INDEPENDENT AD ASSOCIATION, ADVISES LANE

Internet radio ad vet and blogger Jennifer Lane was inspired by the Interactive Advertising Bureau’s recent initiatives to standardize the processes of interactive ad buying — and is calling for the same for Internet radio. Lane writes that the Internet radio industry — both web-only companies and broadcasters — needs an independent association similar to the IAB to establish standards in metrics as well as processes, educate both webcasters and media buyers, and increase transparency and accountability.

Lane writes in her Audio4Cast blog, “It’s critical for the Internet radio industry – both streaming broadcasters and online brands – to come together, create its own independant association, and design its future as an interactive medium by focusing on the best way to promote growth through accountability, uniformity, and ease of use.” Read more here.

SOME QUESTION APPLE’S DENIAL OF iPHONE RADIO APP

Apple has denied the latest version of streaming radio application CastCatcher

for inclusion in the iPhone App Store because, according to Apple, “it is transferring excessive volumes of data over the cellular network.” Return7, the producer of CastCatcher, says such a claim is “ridiculous” because three previous versions of CastCatcher were approved for the App Store, and other applications like Pandora and Last.fm eat up just as much bandwidth. “It seems fair to wonder if Apple is under pressure from AT&T to reduce bandwidth demands among its users.” For more, read CNet’s iPhone Atlas here and in CNet itself here.

SIRIUS XM LAUNCHES COMBINED CHANNEL LINE-UP

As anticipated, Sirius and XM merged their channel lineups today, giving customers that subscribed to one or the other service before the companies merged the same roster of available channels.

It seems 21 XM channels have been given new names, and 11 moved to different channel numbers. As Sirius customers see it, 23 channels now have new names, and 2 channels have moved. Listeners can find the new channel guides here and here.

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