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RAIN 11/14: NY Post notes growth for AM/FM's online audience; costs may be stalling Net-only radio
·Nov 14, 10:53 AM
Posted by: Paul Maloney

YAHOO! AUDIENCE SLIPS AS CBS/AOL GROWS IN LATEST COMSCORE ARBITRON RATINGS

A New York Post article today suggests (here) that while online-only webcasters struggle under royalty-associated costs, broadcasters are able to grow their online audiences.

The Post points out that cume audience for AOL Radio — which includes CBS stations — grew from 1.9 million listeners in August to 2.3 million in September, according to Arbitron ComScore, while Yahoo! dropped from from 1.2 million to 1.1 million listeners in the same time. Popularity for terrestrial radio’s online streams was further illustrated by their PPM 1.0 quarter-hour share across 10 Arbitron-measured markets (RAIN coverage here).

The high-cost of music licensing is likely putting a chill on Internet-only radio. Citing unnamed sources, the paper says “many online-only radio programmers are dialing back the variety of programming — and even imposing caps on how long people can spend listening online.” While we haven’t verified this, observers have theorized that webcasters like Yahoo! have grown passive in promoting radio streams that end up losing the company money after royalties.

While AM/FM broadcasters are subject to the same royalties for the music they stream, the Post points out broadcasters “can offset those costs by selling integrated online and off-line advertising packages to sponsors.”

ONLINE RADIO AD LISTING LAUNCHES

RadioAds.com, an online listing for radio advertisements, launched Thursday. The site, once open to listeners on November 20, will allow radio listeners to search for ads they heard on the radio. Advertisers can list coupons, images and website links along with the ad details. The service aims to be an easier way for consumers to follow-up radio advertisements than traditional search engines, and will supply advertisers with feedback data. For more, read the press release here.

NAPSTER JUDGE CALLS FOR SWEEPING COPYRIGHT REFORM

Judge Miriam Hall Patel, who presided over the Napster case, said on Monday that copyrights need to be reformed and a new public/private organization should have power over the licensing and enforcement of copyright. The organization would be made up of all concerned parties, including the public.

This organization would also administer all royalty payments, but a separate independent group would handle royalty disputes. Patel’s other recommendations include abolishing all current compulsory licenses and adopting a blanket licensing system. Wired comments (here), “Anyone looking for a diplomatic way forward that would protect rights holders without punishing their customers could do much worse that heed the advice of this particular jurist.”

REGENT AND FINETUNE JUMP ON THE iPHONE BANDWAGON

Add two more names to the growing list of Internet radio applications for the iPhone: Regent and FineTune. Regent Communications has added its stations to existing iPhone application Radiolicious (RAIN coverage here). Additionally, personalized radio site FineTune has launched their own iPhone app. Both applications are free. Find more on Regent and Radiolicious at Cincinnati’s Business Courier here and more on FineTune at Apptism here.



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