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RAIN 11/25: Webcast Metrics numbers up slightly; Dickey says "don't blame iPods and Net radio"

Posted on: 11/25/2008

SOME GROWTH, ESPECIALLY FOR BROADCASTERS, IN OCTOBER WEBCAST METRICS

Aggregate listening to the Katz Online Radio Network (advertising affiliates of Katz Net Radio Sales) fell slightly, yet most rated webcasters in the AndoMedia’s Webcast Metrics Audience Ratings saw slight growth in October over the previous month. Broadcasters like CBS and Clear Channel (both of which, albeit, have significant Internet plays) seemed to show more growth momentum than “Internet onlies.”

There was little change in the rankings themselves (AccuRadio climbed to the #11 slot and EMF rose from #16 to #12 in the “weekday” (M-F 6a-8p) ratings).

The October Webcast Metrics Top 20 charts are below. For larger and easier-to-read versions, click here. September ratings are in RAIN here.

DICKEY WARNS OF SHAKEUP, BUT DON’T BLAME IPODS AND INTERNET RADIO

Cumulus CEO Lew Dickey predicts a major shakeup in the radio industry over the next several years, in an Atlanta Journal Constitution article (also at MSNBC.com here). He warns the market downturn and falling ad spending will exacerbate the problem, which he blames on radio’s sales culture. “The radio industry has been its own worst enemy in terms of commoditizing its product.”

What he does not see as a problem, however, is the new ways people are consuming content for which they’ve traditionally used radio. The AJC writes, “IPods, Internet radio and satellite radio haven’t killed broadcast radio and never will, Dickey said.”

37% OF FRENCH LISTEN TO INTERNET RADIO, SAYS STUDY

Our French friends from across the pond listen to the most Internet radio out of 12 developed and 4 developing countries, according to a new study from Britain’s Office of Communications. 37% of French adults listens to webcasts. The U.S. is well behind that at 25%, though it ranks fourth in broadband penetration and leads the pack in average time spent online at 15 hours a week. Read more at Media Life here.

IMEEM LAUNCHES MOBILE AD PLATFORM

Imeem has announced the launch of an ad platform on its Google Android mobile application, and KIA Motors is already onboard as an advertiser. Imeem also released a new version of the “Imeem for Android” app that includes “location-based streaming stations” and a holiday music channel. Read the official press release here.

SOLDIER SALUTEDRIVES ON-AIR LISTENERS ONLINE

On-air personalities from 15 Connoisseur Media stations in Billings, Bloomington, Erie, Huntington, Rapid City and Wichita are driving listener traffic online with videos of soldiers overseas sending holiday wishes. The feature, called Soldier Salute, “boosts page views, serves the community and generates revenue,” according to Connoisseur Media exec Peter Kosann.



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