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RAIN 12/2: Record industry heavyweight says Net radio vital to reaching record buyers
·Dec 2, 11:28 AM
Posted by: Paul Maloney

MUSIC VET GOLDBERG SAYS NET RADIO WILL BE KEY TO SAVING SALES

Music vet Danny Goldberg is plugging his book… and in doing so, calls Internet radio “the silver lining of the deterioration of commercial radio.” Jennifer Lane, in her Audio4Cast blog, sums up comments Goldberg makes in an online video: “Record labels… really just want to reach the passionate active core audience, who get turned off by generic programming. That audience isn’t listening to commercial radio anymore, says Goldberg. But they are listening to Internet radio.” Lane points out the contradiction between Goldberg’s comments and what supporters of high performance royalty rates have insisted; namely, that “that Internet radio does not offer value to the artists who therefore should be otherwise compensated by the stations for playing their music.”

Goldberg founded management firm Gold Mountain Entertainment, whose clients included Nirvana, Sonic Youth, Bonnie Raitt, Rickie Lee Jones, and more. He has served as CEO of Air America Radio, founded Artemis Records, and ran Mercury Records and Warner Brother Records. His book is Bumping Into Geniuses.

Goldberg’s Artemis label waived Internet radio royalties for a year in 2002-2003 in hopes of stimulating the medium, which Goldberg at the time called an “incredibly worthy marketing and promotional tool.” Read RAIN’s coverage of that here.

Read more, and see the video, at Jennifer Lane’s Audio4Cast here.

FCC SCHEDULES WHITE SPACE WIRELESS BROADBAND VOTE

According to the USA Today, “free (wireless) broadband could become reality within a year.” The FCC has scheduled a vote for December 18 on a plan which calls for unused AWS-3 spectrum — “white space” — to be used for wireless broadband across the nation. “Under terms contemplated by the FCC, the winner of the AWS-3 auction would have to reserve at least 25% of network capacity for free broadband. The winner would be allowed to charge for other services, including premium broadband that would offer faster speeds,” writes the paper here.

In his Hear 2.0 blog, Mark Ramsey comments, “You’re looking at the prospect of every car being transformed into an iPhone with wheels.” There’s more, including a comment from Seth Godin which regarding radio and wireless Internet, here.

OFF-AIR” — INCLUDING INTERNETONLY RADIO AD SEGMENT SHOWING GROWTH

According to the Radio Advertising Bureau, “off-air” advertising, which includes Internet, was radio’s only ad sector to see a third-quarter increase. It was up 5% to $458 million industry-wide in the U.S. Overall, the “off-air” segment is up 9% so far in 2008 over last year. Total U.S. radio ad revenues were down 9% to $4.97 billion for the third quarter, and down 10% for the month of October. Seeking Alpha has more here.

COUNTRY RADIO SEMINAR BOOKS NEW MEDIA EXPERT GODIN FOR KEYNOTE

Seth Godin will deliver the keynote address at the Country Radio Seminar 40 opening ceremonies in March in Nashville. Godin (pictured) is a well-known marketing and new media expert, whose bestselling books include The Dip, All Marketers are Liars, Free Prize Inside, Purple Cow and Meatball Sundae. His most recent book is Tribes: We Need You to Lead Us.

RADIOLICIOUS BRINGS ABC RADIO NETWORKSLAMBERT ABOARD

Radiolicious, which makes an Internet radio iPhone app, has named T.J. Lambert Executive VP and COO. Lambert will “direct the software development, customer service, sales and marketing teams for Radiolicious and lead the company’s efforts in securing radio stations, networks and content providers looking to expand their digital distribution,” according to a statement. Lambert was SVP/GM at Jones Radio Network, and was most recently ABC Radio Networks’ SVP Affiliate Relations, where he helped launch ESPN Radio.

FORD: REQUIRING HD IN SATELLITE RADIOS WOULD BE “EXTREMELY BURDENSOME

Automaker Ford recently sent a letter to the FCC, outlining its opposition to Rep. Ed Markey’s proposed Radio Receiver Act which would require HD receivers in satellite radios. The letter states, “[The measure] will likely increase the price of audio entertainment options in vehicles, without regard to whether consumers actually want those options…Consumers who only desire satellite radio will be subsidizing the HD Radio broadcasting industry because they will be forced to purchase HD Radio.” Read more at RBR here.



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