 RAIN 12/10: TargetSpot to rep Slacker; UK Net radio listening on the rise ·Dec 10, 12:24 PM TARGETSPOT TO DELIVER TARGETED ADS TO SLACKER LISTENERSTargetSpot and Slacker have announced a partnership that will have
TargetSpot delivering ads on the Net radio platform targeted to listeners based on geography, listening preferences and/or demographics. The ad services company will sell inventory for Slacker’s online
music player as well as its mobile platform (which will soon include a BlackBerry app).
TargetSpot acquired Net radio sales rep firm Ronning Lipset Radio in October. TargetSpot handles Internet radio ad sales for CBS Radio (including Yahoo and AOL), Entercom, Live 365, Big R Radio, 181.fm, 1club.fm, and more. NEW UK SURVEY SHOWS NET RADIO AUDIENCES GROWING A new study from UK’s Rajar (Radio Joint Audience Research, which measures and profiles UK radio audiences) found that Internet radio listenership has grown to 16.1 million regular listeners in the last six months from 14.5 million in July. Flipping the U.S. listening location trend on its head, 89% of UK Internet radio listeners say they listen at home, while only 20%  say they listened at work.
When Rajar released a study showing Internet radio growth in July (see RAIN here), at least one expert questioned the researcher’s methodology (here). Read more on the most recent Rajar study at Mad.co.uk here. NAB ADDS SUPPORT FOR HD RADIO POWER BOOSTThe NAB has filed comments with the FCC in support of a radio ownership consortium’s proposal to allow stations to broadcast their HD Radio programming at up to 10% of their analog power. HD power is currently capped at 1%. The NAB says raising HD power “will improve coverage, make reception more reliable in moving vehicles, and strengthen signals for building penetration, and reception by portable devices and HD-equipped cellphones,” according to an article in Radio Ink here. HD Radio developer iBiquity Digital, several automakers and consumer electronics manufacturers also support the measure.
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