 RAIN 12/11: TargetSpot in A.P. feature; BBC streams come to Nokia phones in Europe ·Dec 11, 12:06 PM TARGETSPOT FEATURED IN A.P. PROFILEThe Washington Post ran the piece today (here) on Internet radio ad firm TargetSpot. “Our business has a good shot at more than doubling in 2009,” CEO Doug Perlson told the Associated Press. His company can point to Internet radio ad campaign sales to Wal-Mart, J.C. Penney and Macy’s. The A.P. even seems to think that TargetSpot’s success could help webcasters facing an uncertain future because of potentially decimating royalty rates. But the article cites an eMarketer estimate of the entire Net radio ad market $500 million, which likely won’t cover what copyright owners are demanding as royalty.
NOKIA ADDS BBC WORLD SERVICE STREAMS TO ITS MOBILE INTERNET RADIO PLATFORMNokia Internet Radio listeners in Europe can now access the BBC’s World Service in English, BBC World Service’s 24-hour rolling news in English, and BBC Arabic, following a deal between the two organizations. European owners of certain Nokia devices can download the Internet Radio application for free from nokia.com/internetradio. It comes preloaded in select Nokia S60 3rd edition devices. Read more in MediaNet here.
ENTREPRENEUR.COM SPOTLIGHTS PANDORA’S WESTERGREN“I have long had a personal interest in the plight of the working musician,” webcaster Pandora founder Tim Westergren told Entrepreneur.com, for a short profile on U.S. News & World Report’s website (here). Based in Oakland, Pandora boasts more than 15 million registered users and projected 2008 revenues of $25 million.IAB RELEASES ARM GUIDELINESThe Interactive Advertising Bureau has released the Audience Reach Measurement Guidelines for public comment. The Guidelines are, “a major industry-wide initiative that provides clear, consistent definitions of metrics and sets standards for how to measure unique audience across different methodologies.” Read more at RBR here.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
