 RAIN 01/05: The WB is reborn online; Webcast Metrics November ratings ·Jan 5, 10:52 AM WB’S BROADCAST DEMOGRAPHIC DRAWN TO OLD SHOWS ONLINEWarner’s WB network has found new life online, as TheWB.com. After more than 11 years on the air, Warner merged the television network with CBS’s UPN to form the CW in 2006. But the new network has yet to match the WB’s success at attracting the 18-24 female demo, nor has it become the recognized brand the WB still is today. At TheWB.com, the New York Times reports, “users can view all of the old WB shows that were produced by Warner Brothers, as well as Warner Brothers programs that were shown on other networks, like ‘Friends,’ and new material.” The site is reportedly attracting a quarter-million unique visitors a month — 68% female — as well as advertisers not traditionally associated with television. Read the New York Times story here. RAIN ANALYSISThe Internet’s lack of “frequency scarcity” makes it an excellent medium to maintain brands that still have a significant following (especially when nationally or globally aggregated and not limited to a local market). Broadcasters that flip their big market Oldies or Smooth Jazz stations to other formats can make the effort to hold on to the brands and audiences that have served them well in the past (e.g., AccuRadio-powered PhillySmoothJazz.com, which went online when WJJZ/Philadelphia dropped the format). — PM
EMMIS INTERACTIVE ENTERS NOVEMBER WEBCAST METRICSLittle changed for most webcasters between October and November according to AndoMedia’s Webcast Metrics Audience Ratings. The top 5 held their positions, including CBS Radio at the top, though some saw slight dips in AQH. Meanwhile, Emmis Interactive entered the Top 20 chart at 19 with 2,600 AQH. Other changes include LuckySeven moving from the 14 slot to 12 and AccuRadio rising to number 8 from 10 in October.The November Webcast Metrics Top 20 charts are below. For larger and easier-to-read versions, click here. October ratings are in RAIN here. For more, read R&R’s coverage here.  
OVER HALF OF CONSUMERS EXPECT TO CUT SPENDING ON SATELLITE RADIO, SMART PHONESA survey by Forrester Research released Monday found that 51% of North America consumers said they are planning on cutting technology spending in 2009 because of the economic recession. The survey found that while HDTV and satellite radio are considered expendable luxuries, mobile phone and Internet service are essential. 82% of respondents said they have no plans on changing Internet services. Free-to-use (e.g., ad-supported) media like most Net radio stations may stand to benefit as consumers become more frugal with their entertainment choices. For more, read CNET’s coverage here.JAZZ ARTIST SAYS INTERNET RADIO HELPED HIM GAIN RECOGNITIONWinfield Davis, a jazz musician and former drummer for Bermuda Regiment, says Internet radio has helped him promote his music and gain recognition. Music from his two albums have been featured on webcasts like City Sounds Radio, Music Tampa Bay and even a station in Holland. “I was just so happy that someone was playing my music. That was the eye opener to the real power of the Internet,” Davis (pictured right) said. The Brandenton Herald notes (here), “Though he’s far from topping a Billboard chart, being featured on Internet radio has made Davis feel like the sky’s the limit.” Davis’ story was also featured in the The Royal Gazette here.
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CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
