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RAIN 01/14: Slacker further expands footprint outside of its own device with iPhone app

Posted on: 01/14/2009

Just a week after moving to Blackberry devices (RAIN coverage here), Slacker has launched an application for Apple iPhones. CNET reviewed the app, writing that it’s “just as lip-smacking good as anticipated, and is primed to give other streaming music apps like Pandora, Last.fm, and Tuner Internet Radio a beating.”

Slacker’s core business plan is aimed at selling their stand-alone devices — such as the G2 (RAIN coverage here) — and subscription plans. The applications offered on the iPhone and Blackberry are limited, free versions with advertisements and a limited amount of song skips. To avoid these constraints, listeners must still purchase a $3.99 monthly subscription. It’s likely that these limited, ad-supported versions of Slacker for iPhone and Blackberry are part of a plan to market the full subscription version and dedicated handhelds. For more, read CNET’s coverage here.

TARGETSPOT PARTNERS WITH AIR AMERICA, 7 OTHER RADIO NETWORKS

TargetSpot has partnered with 8 radio networks, including Air America Media and Millennium Radio. These partnerships further swell TargetSpot’s roster, which includes AOL Radio, Live365, and Slacker. TargetSpot also recently acquired Internet radio ad rep Ronning Lipset Radio (RAIN coverage here). Access 1 Communications, Sandusky Radio, Stephens Media Group, Simmons Media Group, Ocala Broadcasting and BlogTalkRadio were all included in TargetSpot’s recent partnerships. Read TargetSpot’s press release here.

EMMIS INTERACTIVE PARTNERS WITH GREATER MEDIA

Emmis Interactive has partnered with 21 Greater Media radio stations to provide its BaseStation platform and sales consulting. Emmis Interactive is a new media and software consultant for broadcasters and publishers, based in Chicago. The Greater Media stations are in five markets: Boston, Philadelphia, Detroit, Charlotte and New Jersey. For more, read Emmis Interactive’s press release here (PDF).

AT&T’S JUST-ANNOUNCED SATELLITE RADIO WILL CARRY MUSIC CHOICE CHANNELS

AT&T’s recently announced in-car satellite radio and video service (RAIN coverage here), will reportedly receive its radio music from Music Choice. Music Choice also delivers its commercial music service to cable boxes and retail stores. It’s is owned by a consortium which includes Comcast Cable, Time Warner, Cox Communications, EMI Music, Microsoft, Motorola and Sony. For more, read Tom Taylor’s coverage at Radio-Info.

EDISON MEDIA’S WEBSTER PITS PANDORA’S CUSTOM STATION AGAINST SLACKER’S

The Infinite Dial’s Tom Webster put Pandora and Slacker’s personalized stations head-to-head to see which came out on top. In his opinion, Slacker was “a bit more interesting and varied, and certainly a bit more on point.” But, he believes success will come to the service that has the best “out-of-box” experience. “With that criteria in mind,” he writes (here), “the Pandora offering was far and away more compelling, featuring more tracks by my core artist, more hit singles, and more familiarity in general.”



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