Enjoy great online radio at AccuRadio




RAIN 02/04: Mobile ad experts point to iPhone as "watershed moment"

Posted on: 02/04/2009

ADVERTISERS NOWKNOCKING DOWN THE DOORFOR MOBILE ADS, SAYS ANALYST

“The iPhone is a real watershed moment because now you have the whole creative industry excited about mobile,” said Jamie Wells, mobile director at OMD’s Ignition Factory during a panel on “The Smartphone Revolution” at the AlwaysOn OnMedia event in New York yesterday. He said that advertisers are now “knocking down the door” to get onto mobile space, where before it was a struggle to sell ad slots. “Mobile is really starting to feel its growth,” Wells stated. “And the fact that it’s picking up in a profoundly down market like this is really pretty striking.” Pandora’s success on mobile devices like the iPhone was upheld as an example. The Internet radio station’s founder Tim Westergren further discussed mobile’s potential (see RAIN coverage below). For more, read MediaPost’s coverage here.

PANDORA PICKS PALM’S PRE FOR NEXT iPHONE-LIKE SUCCESS

“As a company we’re always thinking what’s the next iPhone? And that’s where we’re gonna put our resources. So we’ve come out and said, we’re gonna put a bet on Palm Pre,” said Pandora founder Tim Westergren at the 2009 AlwaysOn OnMedia conference. Rather than try to put Pandora on each-and-every mobile device, Westergren reveals the Net radio broadcaster will focus on “hero” platforms, like the iPhone or Palm Pre. For more, read Wired’s coverage here.

CONGRESS MEMBERS USE NET RADIO ROYALTIES AS SUPPORT FOR BROADCAST FEE

Members of Congress are citing the performance royalties found in satellite and Internet radio as support for a similar fee for broadcast radio. “Terrestrial broadcasters stand alone in receiving this special interest benefit. In fact, all other radio platforms in the U.S. (satellite radio, Internet radio and cable stations) compensate musicians and performers for the performance of musical works…[The] Performance Rights Act will soon be introduced to correct this injustice,” a note released by the Congress members states. Experts believe members of Congress will introduce performance royalty bills into both houses soon. For more, read R&R’s coverage here.

SLACKER BECOMES PC MAG’S “EDITOR’S CHOICEFOR NET RADIO

Slacker recently revamped its website for the new year, and PC Mag took the opportunity to take another look at the webcast service. Reviewer Jamie Lendino found that, “overall, Slacker has done a masterful job of optimizing the audio stream,” despite becoming irritated with the “clutter” of display and audio ads. “If you want the most free music listening power from any desktop machine with a Web browser,” he writes (here), “Slacker is tough to beat. It becomes our Editors’ Choice for Internet radio sites.”



share:  del.icio.us.  post this at del.icio.us  Reddit  post this at Reddit  Digg  post this at Digg  Yahoo   post this at Yahoo! my web  Wink   post this at Wink  Windows   post this at Windows Live  Google  post this at Google Bookmarks  Newsvine  post this at Newsvine

Comment

Commenting is closed for this article.


Blogroll
AccuRadio is powered by...
Conference schedules
Sep. 12 SF Music Tech Summit: San Francisco, CA
Sep. 13 RAIN Summit Chicago @ NAB/RAB RadioShow: Chicago, IL
Sep. 14-16 NAB/RAB RadioShow: Chicago, IL
Sep. 24 IBS Radio/Webcast Conf.: Chicago, IL
Oct. 6-7 Digital Music Forum West: Los Angeles, CA
Oct. 13-14 Digital Content Summit/Music: New York, NY
Oct. 18-22 CMJ Music Marathon: New York, NY
Oct. 27-30 CBI Fall Convention: Orlando, FL
Nov. 5 IBS Radio/Webcast Conf.: Boston, MA
Nov. 19 IBS Radio/Webcast Conf.: New York, NY
Dec. 3 IBS Radio/Webcast Conf.: Los Angeles, CA