 RAIN 02/04: Mobile ad experts point to iPhone as "watershed moment" ·Feb 4, 11:13 AM ADVERTISERS NOW “KNOCKING DOWN THE DOOR” FOR MOBILE ADS, SAYS ANALYST “The iPhone is a real watershed moment because now you have the whole creative industry excited about mobile,” said Jamie Wells, mobile director at OMD’s Ignition Factory during a panel on “The Smartphone Revolution” at the AlwaysOn OnMedia event in New York yesterday. He said that advertisers are now “knocking down the door” to get onto mobile space, where before it was a struggle to sell ad slots. “Mobile is really starting to feel its growth,” Wells stated. “And the fact that it’s picking up in a profoundly down market like this is really pretty striking.” Pandora’s success on mobile devices like the iPhone was upheld as an example. The Internet radio station’s founder Tim Westergren further discussed mobile’s potential (see RAIN coverage below). For more, read MediaPost’s coverage here.
PANDORA PICKS PALM’S PRE FOR NEXT iPHONE-LIKE SUCCESS“As a company we’re always thinking what’s the next iPhone? And that’s where we’re gonna put our resources. So we’ve come out and said, we’re gonna put a bet on Palm Pre,” said Pandora founder Tim Westergren at the 2009 AlwaysOn OnMedia conference. Rather than try to put Pandora on each-and-every mobile device, Westergren reveals the Net radio broadcaster will focus on “hero” platforms, like the iPhone or Palm Pre. For more, read Wired’s coverage here.
CONGRESS MEMBERS USE NET RADIO ROYALTIES AS SUPPORT FOR BROADCAST FEEMembers of Congress are citing the performance royalties found in satellite and Internet radio as support for a similar fee for broadcast radio. “Terrestrial broadcasters stand alone in receiving this special interest benefit. In fact, all other radio platforms in the U.S. (satellite radio, Internet radio and cable stations) compensate musicians and performers for the performance of musical works…[The] Performance Rights Act will soon be introduced to correct this injustice,” a note released by the Congress members states. Experts believe members of Congress will introduce performance royalty bills into both houses soon. For more, read R&R’s coverage here.SLACKER BECOMES PC MAG’S “EDITOR’S CHOICE” FOR NET RADIOSlacker recently revamped its website for the new year, and PC Mag took the opportunity to take another look at the webcast service. Reviewer Jamie Lendino found that, “overall, Slacker has done a masterful job of optimizing the audio stream,” despite becoming irritated with the “clutter” of display and audio ads. “If you want the most free music listening power from any desktop machine with a Web browser,” he writes (here), “Slacker is tough to beat. It becomes our Editors’ Choice for Internet radio sites.”
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CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
