 RAIN 2/26: Kawasaki likes Twitter's low-cost, high-reach marketing power ·Feb 26, 01:44 PM KAWASAKI EXPLAINS MARKETING ON TWITTERAs broadcasters and webcasters try to stay on top of how to best generate marketing momentum online, many are taking a stab at micro-blogging via service du jour Twitter. Guy Kawasaki, in a recent blog, discusses why he thinks Twitter is a killer promotional tool for your service. He theorizes that Twitter’s power comes not from marketing “influentials,” but from the sheer numbers of “Tweeters.” “The more followers, the more people talking about what you do, the more you can reach the tipping point,” he writes. “If you think you ‘know’ exactly who can and will help you, you are deluding yourself.” That said, he advises to get as many “followers” on Twitter as you can (and points to an earlier blog entry offering some strategies), monitor what others are Tweeting about your company or service, and engage followers to “evangelize” for you (including ways in which this can be made very easy or even automatically). Read more from Kawasaki’s blog here.
DISMISSED KISS-FM PERSONALITY HEADS ONLINEKesha Monk, a former mid-day host for WRKS-FM/New York, was let go as part of downsizing in February 2008, but now she’s online doing her own Internet radio station. Chocolate Brides Radio, a supplement to Monk’s Chocolate Brides website, features R&B, smooth jazz, old-school hip hop and gospel — along with  some wedding-themed tracks. She turned to web radio after the search for a broadcast radio job turned fruitless. “There aren’t any [broadcast radio positions]. Everybody’s automating or voicetracking,” she said. “This is my way of trying to make lemonade out of the lemons the radio industry has left me with.” For more, read the New York Daily News here.
iPHONE WILL ESTABLISH MOBILE ENTERTAINMENT MEDIUM THIS YEAR, PREDICTS INDUSTRY GROUPIn its “Top Ten 2009 Mobile Entertainment Trends” prediction, a mobile entertainment company trade association is somewhat less-than-optimistic about mobile advertising in the coming year — yet bets that what it calls “the iPhone effect” will firmly establish mobile Internet as a media category.The Mobile Entertainment Forum (MEF) “has identified what members see as the biggest trends facing the mobile entertainment industry in 2009.” The MEF’s predicted “iPhone effect” will mean that this year “i-Mobile applications (will) have emerged as a new content category and the mobile internet will finally come of age.” Read the MEF’s synopsis here. SANGEAN TABLETOP WI-FI RADIO BOASTS STEREO SPEAKERS, BUT SLUGGISH TUNING Sangean’s WFR-1 Wi-Fi tabletop radio impressed Radio World with its stereo speakers. “The WFR-1 is the answer to an Internet radio listener’s dream. Finally, a receiver with stereo speakers…Sangean got this right.” However, they found the tuning to be sluggish and “possibly the worst I have encountered on a modern digital radio.” Yet the Net radio offerings from the Frontier Silicon Radio Portal and the Sangean’s sound quality impressed. It retails for $350. Read Radio World’s full review here.
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