 RAIN 2/27: New 5-year outlook sees "Radio online" and "local mobile" growing while traditional sectors suffer ·Feb 27, 12:10 PM “RADIO ONLINE” TO TOP $900 MM BY 2013, SAYS BIA/KELSEYBIA-Kelsey in a new study predicts the “Radio online” sector to reach $908 million in 2013 with a compound annual growth rate of 29.7%. However, over-the-air radio will dip in upcoming years, ending up at $15.1 billion in 2013 compared to just under $16.5 billion last year.
Local advertising on mobile platforms is set to grow too, says the study, with local search ad revenues predicted to reach $1.3 billion in five years with a growth rate of 130%. Again, the traditional realm is set to take a hit, with local advertising on traditional media predicted to decline to $144.4 billion in 2013 from $155.3 billion last year. The question now becomes, as Tom Taylor puts it in his Radio-Info newsletter, “How should radio handle those prospects, both internally and with advertisers? Is the glass half full, or half empty?“ For more, read the official press release here. TWEETIN’ YOUR BRAND: OTHERS OFFER SOCIAL NETWORKING ADVICEYesterday, we covered a blog post from Guy Kawasaki in which he recommended that broadcasters get on Twitter (RAIN coverage here). Along those same lines, PC World’s Michael Schneider also has a few ideas (published in The Washington Post here): Get lots of social media online identities, start a blog, link them all together and be responsive. “The more responsive you are-even with negative issues-the higher your company’s reputation will be,” he wrote. Some radio-specific advice comes from the CelleCast blog Fourth Speaker, which throws down 6 suggestions (here), including a reminder to “really engage the listeners into the conversation.”
WEBCASTING EXECS HASH OUT ROYALTY ISSUES AT NY CONFERENCEPerformance royalties were one of the most discussed topics at Wednesday’s Digital Music Forum in New York. Live365’s CEO Mark Lam reiterated the claim heard by many webcasters, that they’ll be forced to shut down if forced to pay the CRB royalty rate. “Pureplay” webcasters are perhaps in a tougher spot than traditional broadcasters — like CBS Radio which was also present — who have other means of revenue and a royalty deal set in place. David Goodman, president of digital media for CBS Radio, did mention that services like Live365 are an “inspiration” to the CBS online staff — though the comment sparked what Business Insider called a “heated moment” between Goodman and Lam after Goodman referred to Live365’s broadcasters as “kids.” For more, read Business Insider’s coverage here.
AIRPHONES iPHONE APP STREAMS ANY AUDIO CONTENT FROM MACA new application for iPhone and iPod Touch devices called AirPhones streams audio content from Mac desktops wirelessly. Any audio — including iTunes, Internet radio, YouTube videos, and podcasts — can be streamed. Wired notes (here) that the app “basically turns any pair of headphones or speakers into a wireless sound station.” The application costs $5.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
