 RAIN 3/19: First round of RAIN Summit speakers confirmed ·Mar 19, 12:24 PM PRELIMINARY AGENDA FOR APRIL 20th EVENT NOW AVAILABLEThe RAIN Internet Radio Summit 2009 is Monday, April 20th in Las Vegas,  and today we’re very excited to announce the first round of industry experts who’ll be part of the event.
Doug Perlson (pictured right) of TargetSpot, Brian Benedik (at left) of Katz 360, and (for the first time at the RAIN Summit) Google Audio’s Jag Duggal (b/w photo at right) will tackle revenue development and discuss strategies to best monetize your audience. New RadioTime president (and RAIN Summit veteran) Dan Halyburton (left) will discuss the exciting new developments in mobile-delivery of Internet radio and Net radio devices. Performance royalties are a perennial concern for the industry, and it’s important to have the facts. For insight, we’ll hear from Washington, D.C. attorney David Oxenford (right) of Davis Wright Tremaine. In addition, representatives of the two Internet radio audience measurement services, comScore Arbitron and Ando Media, will take part. And, as is tradition, RAIN publisher Kurt Hanson (pictured left) will make his annual “state of the industry” presentation. With just a month to go, we’ll announce more featured speakers soon (A preliminary agenda is available here.). And even beyond that, the Summit affords you the opportunity to network with some of the industry’s top webcasters, from both the worlds of terrestrial radio and Internet-only radio. This year’s RAIN Summit will, for the first time, be an official co-located event of the NAB Show, meaning that RAIN Summit registrants will receive We’re hoping you join us and help make the 2009 RAIN Internet Radio Summit the best and most valuable yet. TRITON OFFERS “STREAMING COSTS CALCULATOR”Triton Media has put together a “streaming costs calculator,” to help stations determine the real cost of streaming online given the SoundExchange royalties and current sales and overhead realities. The calculator, in the form of an Excel spreadsheet, is available here. Triton’s Mike Agovino explained the calculator to Radio-Info’s Tom Taylor: “You plug in the appropriate numbers for your overall streaming audience and expenses. We’ve hard-wired in the royalty rates. Your expenses would include bandwidth fees, ad-serving costs, and agency/sales commissions. You’ll also need to plug in your own expectations for sell-out percentages and CPMs.” According to Agovino, stations that can sell 85% of 12 units per hour at a $4 or $5 CPM should be breaking even on costs. But most stations aren’t hitting those marks, and streaming remains a financial liability. “Then the issues are not with SoundExchange or streaming as a concept,” Agovino argues, “the issues are with radio’s inability to sell streaming… We are selling it too cheap!.. We are talking about content that is immediately measurable, interactive, visual and optimized in real time. Surely, these benefits should allow us to create value behind a $4-5 CPM.” Read more in Taylor’s latest issue here. TUNEKAST MOBILE PLATFORM ALLOWS STREAM TO PLAY ON UNDER OTHER APPSAirKast has announced its new TuneKast platform for radio stations to enable streaming to mobile devices like the iPhone and Blackberries. TuneKast supports video ads, dynamic “Just Played” lists, and — most remarkably — the ability to continue streaming music even when users on the iPhone launch other applications.
AirKast’s official announcement of the service is here. Mark Ramsey calls it “the best application for your station“ — an application that’s about “more than just the audio stream.” He writes, “You can instantly see how this app transforms the nature of the radio experience to match it to a novel environment, all the while adding audience engagement and monetization opportunities for you, the radio station.” He has a video walk-through here. STUDY: MODERN ROCK, URBAN RADIO FANS MOST AVID INTERNET USERSA study from The Media Audit indicates people who listen to Modern Rock and Urban music radio also spend the most time on the Internet. The recent National Radio Format Report shows 44.4% of Modern Rock and 43.4% of Urban listeners spend 430 or more minutes per week online (Among all U.S. adults, 32.7% are considered heavy internet users.). Meanwhile, the report found that sports and public radio listeners most frequently buy items online: 33.3% of public radio listeners purchased at least 12 items online in a year. There’s more from The Media Audit here.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
access to the 2009 
will once again be at the Renaissance Hotel adjacent to the Las Vegas Convention Center. Rooms are still available (including at the Renaissance) at attractive rates. You can register for the Summit (and inquire regarding sponsorship opportunities) 
