 RAIN 4/2: Radio's future is online, says Kagan Summit experts ·Apr 2, 12:35 PM SPEAKERS TALK UP PLATFORM’S BRIGHT FUTUREDespite the “old school digs” of the New York Athletic Club, the 26th annual SNL Kagan Radio/TV Finance Summit yesterday heavily favored radio’s digital future, and backers of new media maintain that online radio advertising’s “precision targeting” will drive its growth (even as the “brute force-driven” traditional broadcast platform stalls).
TargetSpot CEO Doug Perlson (pictured, and who’ll appear at the RAIN Internet Radio Summit in Las Vegas April 20th) said on a Bill Figenshu is president and CEO of FigMedia. He agreed that it’s imperative to be local. “If you have 100 stations, then you need to think local 100 different ways. If you get 80% of your revenues from local sales, then how can you not have local content?“ He insisted that building the content-rich Internet extension of the station “is not an option, it’s a necessity.” Westwood One Senior VP/Chief Digital Officer Richard Kosinski explained, “Advertisers are willing to pay more money to reach their targeted audiences. And they are talking to marketing managers and telling them they want very specific metrics.” Read more coverage of online radio from the SNL Kagan Summit in MediaWeek (here), Radio Ink (here), and in Taylor on Radio-Info (here). WUNDER RADIO iPHONE UPDATE ALLOWS SIMULTANEOUS STREAMING, WEB BROWSING The Wunder Radio iPhone app has been updated to include web browsing. This means iPhone users can listen to Internet radio and surf the web at the same time (something not usually possible with the iPhone’s lack of background play), because you’re actually browsing within the Wunder Radio application. The app is still $6. For more, check out Geek.com’s coverage here.
WFMU TO LAUNCH FREE MUSIC ARCHIVEJersey City, NJ, “free-form” non-comm WFMU-FM is launching the Free Music Archive project, described as a “place where fans or researchers can find the eclectic mix of music that WFMU plays on the air.” The New York Daily News reports “several similarly inclined curators also will contribute archival audio,” and that the station hopes the archive will grow to become “an open forum for participation.” WFMU is throwing a launch party on Saturday. The Free Music Archive is here. Read more in The Daily News here.
STYLISH MAC MINI RADIO PACKS NET STATIONS Designer Sebastien Sauvage has whipped up a table-top Internet radio (and speakers) that perfectly match the aesthetic of Apple’s Mac Mini desktop computer. The player sports two matching speakers, 2 front and 3 rear extra USBs, and a multi-card reader for your own music collection. Sadly, it’s not available for purchase. Check out the concept radio here.
share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
panel, “Advertisers are embracing online radio faster than anyone ever thought they would… The ability to respond to an ad immediately makes local advertising very appealing because you can target-specific 
