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RAIN 4/8: Ando opens Webcast Metrics to multiple sales forces
·Apr 8, 12:41 PM
Posted by: Michael Schmitt

FORMER KATZ-EXCLUSIVE AUDIENCE METRICS FIRM FORGES DEAL WITH TARGETSPOT

Katz Net Radio Sales has opened Ando Media’s Webcast Metrics to all national sales agents. The first sales firm outside Katz to have access to Ando’s Webcast Metrics is TargetSpot. Combined, the developments may point to Ando becoming the sole Net radio measurement system.

The deal between Katz Online Network and Ando Media opens the latter’s measurement tools to all national sales agents where before Katz was the exclusive rep firm using Ando’s Webcast Metrics. Katz said such a move helps build “standard methodology on both the sales and buying side to measure digital audiences.” Inside Media writes (here) that Katz “so strongly believes a single measurement system for Internet radio will help spur growth that it’s giving up its exclusive right to Ando Media’s Webcast Metrics data.”

With TargetSpot — and its network of over 1,000 Net radio stations — now using Webcast Metrics, Ando Media can bolster its claim to being “the industry standard in audience measurement,” as EVP/General Manager Paul Krasinski states. “Agencies and buyers should welcome the ability to compare all stations within one measurement platform,” writes former president and founder of Net Radio Sales (which became Katz Net Radio Sales) Jennifer Lane in her Audio4Cast blog (here). “This would very well stimulate additional spending from national advertisers.”

BRING A FRIEND TO THE RAIN SUMMIT WITH LIMITED-TIME 2-FOR-1 REGISTRATION

We’re offering, for a limited time, two-for-one pricing on registration to the RAIN Internet Radio Summit set for April 20 in Las Vegas! Registration prices are already a bargain at $49 for students, $99 for educators, $109 for NAB Show registrants and $139 for everyone else! Remember, these prices also include lunch and a special dinner-caliber cocktail reception. Register here today!

FORD’S IN-CAR COMPUTERS SPARKS CNET COLUMNIST TO PONDER NET RADIO AUTO FUTURE

Ford recently announced it would be adding Internet-connected in-dash computers to its trucks and work vans. Though the new technology is geared more towards contractors and farmers and therefore doesn’t allow audio streaming, the development sparked CNET columnist Larry Magid to muse on the in-car future of Internet radio.

“It would be nice if future versions of products like this let you use the browser to configure your preferred stations while stationary or from home or work and put up a push-button interface on the screen,” he writes (here). “I think Internet radio could strike a deathblow to satellite radio and present challenges to terrestrial radio stations and networks.” Before that happens though, Magid notes the technology — and cheaper Internet data plans — will have to be developed.

SINGAPORE NET RADIO GOES SILENT AFTER ROYALTY TALKS FALL THROUGH

In Singapore, Internet radio streams have gone silent after royalty negotiations fell apart. Radio stations were exempted from paying royalty fees on songs broadcast online in the country. That all changed when the Recording Industry Performance Singapore (RIPS) — the representative of 13 record companies that issue licenses to broadcast music — requested annual license fees for Internet radio. Negotiations to set the fee recently fell through and on Tuesday, online streams began to go silent.

“Sorry, 91.3 has had to stop streaming our radio signal on the Internet,” reads the notice on one station’s site. “A new music licensing regime has led to excessive music royalty rates that no longer make streaming a viable option.” Sounds familiar. While some radio networks are still in talks with RIPS, Tuesday is already being pinned as the day Internet radio died in Singapore. For more, check out Channel New Asia’s coverage here. (Thanks to RAIN reader Bryan Hance for the news tip!)

TIME WARNER TAKES STEP TOWARDS SPINNING OFF AOL

Time Warner recently requested that debtholders alter loan terms for AOL in a move “that would pave the way for an ownership change“ for the Internet and Internet radio brand, according to the New York Post (here). “The plan follows Time Warner’s hiring of former Google executive Tim Armstrong to run AOL and is another sign that the company is more likely to spin off rather than sell AOL.” AOL is estimated to be worth $2.5 billion, down from $10 billion last year.



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