 RAIN 4/13: Triton, Ando to enter Net radio mobile deal with Airkast, Stream The World ·Apr 13, 10:54 AM RAMSEY: MAJOR NET RADIO FIRMS TO ANNOUNCE MOBILE PARTNERSHIP TOMORROW Industry analyst Mark Ramsey reveals that Triton Digital Media, Ando Media, AirKast and StreamTheWorld  will announce a partnership tomorrow, geared towards the idea that, “Not only is your mobile strategy the most important part of your digital strategy, it IS your digital strategy.”
WIMAX REPORTEDLY COMING TO SILICON VALLEYWiMax provider ClearWire says the service will be commercially available in Silicon Valley some time next year. WiMax tech provides wireless Net connections over a 30-mile radius, with network speeds similar to wired broadband connections. This means a WiMax tower can blanket an entire metro area with wireless Internet, including in-vehicle use. “Besides adding the service in Silicon Valley, Clearwire expects to have WiMax operating in a number of other U.S. cities, including Atlanta, Las Vegas, Chicago, Charlotte, Dallas/Fort Worth, Honolulu, Philadelphia and Seattle by the end of next year,” writes the San Jose Mercury News, here.
PANDORA IS OFFICIALLY THIRD-MOST POPULAR FREE IPHONE APPApple is approaching 1 billion app downloads for iPhone and iPod Touch devices, so to celebrate they’re giving away an Apple prize pack to the lucky user who downloads the 1 billionth app and releasing some stats on the applications downloaded so far. In the listing of the Top 20 all-time most popular free iPhone applications, Pandora came up third. It also appears to be the only Internet radio app on the list. View it in full through iTunes here.
MEDIAPOST OFFERS TIPS ON INCREASING THE EFFECTIVENESS OF MOBILE VOICE ADSA new MediaPost blog offers some recommendations for in-call mobile voice ads which sound like great ideas for Internet radio in-stream ads (especially since a larger and larger percentage of them are being delivered to mobile devices). Some ideas: Consider the gender of the voice-over announcer, and make sure it’s appropriate to the campaign. Another good idea is to deliver promo codes, coupons, directions, or links to free stuff like ringtones to increase the effectiveness of a campaign. Also, “align the call-to-action with how the (listener’s) brain would think about it.” Get the details on these suggestions in MediaPost here.ANDO MEDIA, NOW NET RADIO’S SOLE AUDIENCE METRICS COMPANY, PROFILED IN LOCAL PAPERForty-six of the top 50 radio broadcast groups including Clear Channel, Entercom, ESPN, CBS and Braintree-based Greater Media use Ando Media software. The Patriot Ledger of Quincy, Massachusetts on Friday published a brief profile of the local Internet radio firm. The report reveals Ando licenses software to 6,000 radio stations and Internet broadcasters — this includes Ando’s Webcast Metrics audience measurement program and its Targeted Ad Injector, which can deliver ads customized to listeners’ locations. Company founder and chief technology officer Jordan Mendell and Executive Vice President Paul Krasinski spoke to the paper for the article. Read it here.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
Comment Other stories RAIN 9/2: Apple makes iTunes experience more social, more "radio-like" RAIN 9/1: FilterMusic.net excels at helping you discover new streams RAIN 8/31: Pandora's Les Hollander to speak at RAIN Summit East RAIN 8/30: Former Forrester analyst to deliver second keynote of RAIN Summit East RAIN 8/27: Radio vet Bill Gamble to consult AccuRadio's country stations RAIN 8/26: Clear Channel's digital chief Evan Harrison to leave at end of year RAIN 8/25: Pandora spotlights improved "genre-based" listening options RAIN 8/24: NAB presents details of proposed royalty settlement to members RAIN 8/23: Mobile media growth will even outpace Internet, predicts Nielsen RAIN 8/20: New deadline for Internet Radio Awards is August 31 |
Ramsey says the new joint venture is “a state-of-the-art mobile digital strategy in a box. No loose ends. 
No complicated incompatibilities. No muss, no fuss. And it won’t cost you an arm or a leg.” Read Ramsey 
