 RAIN 4/23: StreamTheWorld launches "targeted" ad replacement ·Apr 23, 01:03 PM COMPANY WILL REPLACE ADS BASED ON GEOGRAPHY, DEMO, AND MORECalling it an industry first, StreamTheWorld announced yesterday it will offer in-stream targeted ad replacement to its media clients. Working in tandem with Ando Media’s Targeted Ad Injector, the “targeted” ad replacement “allows for an instream audio or video advertisement to be replaced with an ad that is specifically targeted against a multitude of variables including, but not limited, to geography and demographic,” according to a company press release.
StreamTheWorld explains the fact that the ads are inserted at the streaming source (instead of at the player) allows a wider compatibilty with mobile devices and non-desktop platforms. Read StreamTheWorld’s press release here. UK RADIO PROS HOLD THAT RADIO WILL THRIVE BY SUCCESSFULLY INTEGRATING NEW TECHIn their take on radio’s digital and new media future, two British radio industry executives told the BBC that while its platform and interactivity will evolve, radio shall remain. Nick Piggott is head of creative technology at UK-based Global Radio, and James Cridland oversees future media at BBC Radio.
“I think in 10 years time almost nobody will say that they own a radio,” Piggott remarked. “More and more people… listen to the radio on something that Cridland agreed, and stressed that new visual capabilities will enhance the medium. “We do not want to damage what radio is great at…something you can listen to while you do other things. It would be mad if we damaged that.” Read more from the BBC here. WEEI.COM LEADS THE WAY FOR BROADCASTERS ONLINE, SAYS LANE“WEEI.com is legendary in my book,” writes Jennifer Lane for RBR. “The rest of the Internet radio world should take note of Entercom’s Boston based sports talk station.” She gives credit to the fact that WEEI.com has its own GM (Tim Murphy), three or four full-time writers/editors who produce 40-50 original pieces of content a day. 450-thousand visitors pass through their site a month, and they’ve nabbed the exclusive right to Curt Shilling’s blog 38 Pitches. Those behind WEEI.com have “created a digital platform that enhances and extends the station’s brand with lots of compelling online content,” writes Lane (here). “The station’s digital platform is awesome.”
CHUMBY LAUNCHES IN UKThe customizable Wi-Fi connected beanbag desktop widget-ready and Internet radio-playing device Chumby is now shipping to England, Scotland, Wales, and Northern Ireland. The little gadget offers 1,200 widgets, ranging from news and weather to Internet radio and podcasts. It costs $199.95 here in the U.S., or about £137 in the UK. For more, check out Pocket Lint’s coverage here.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
Comment Other stories RAIN 2/8: Pandora CEO Joe Kennedy to keynote at RAIN Summit North RAIN 2/5: Streaming music site TheSixyOne adds game-like features, visual beauty to Net radio experience RAIN 2/4: Apple enables desktop browser previews of iPhone apps RAIN 2/3: Karmazin addresses competing with Net radio, for in-car listening and for Howard! RAIN 2/2: Radio's battle with webcasters for local advertisers may have begun RAIN 2/1: Sixty million in U.S. will listen to Net radio this week, study says RAIN 1/29: iPad's limitations will challenge app makers, including webcasters, says WSJ RAIN 1/28: RAIN announces 2010 Las Vegas Summit RAIN 1/27: Apple iPad to run iPhone apps; CBS names Kucharz to head digital efforts for radio and TV RAIN 1/26: News format most popular online last year, says RadioTime |
is not a radio at all.” He called Nokia the top radio manufacturer because of its mobile phone handsets. “I think the most interesting thing is when you’ve got radio together on a device that has got a connection to the internet… People have the opportunity to glance at a screen whilst they are doing other things and just to put useful information on to that screen and entertaining information on there,” he said.
