From a press release at Forbes.com: "baseBEAT.com is pleased to announce a new digital advertising product, baseBEAT Internet Radio, with interactive promotions outside and inside.

"The baseBEAT Internet Radio provides customer-responsive marketing for a client’s website, or any third-partypartner website, with the celebrity appeal of popular music delivered by exclusive branding and product messaging on the player and audio content itself…

"The Director of Sales, David Bean (pictured right), called the new baseBEAT Internet Radio  ‘an advertisers dream, a pop-up that isn’t blocked and stays on while surfers navigate the Web,’…

"A promotional baseBEAT Internet Radio with interactive billboard advertising is available for promotional demonstration through Singapore Airlines’ United States website. baseBEAT currently supplies Singapore Airlines with 12 channels of music from its extensive library, including: Top 40 Hot Shots, Soft Rock, Complete Classical and J-Pop & Asian Hits."

Read the entire story at the Forbes.com.
Longtime RAIN readers will remember David Bean from his days as VP of Radio Programming at MusicMatch.

Commenting is closed for this article.

Other stories
RAIN 09/05: DiMA's Potter disputes SoundEx's "lack of webcaster monetization" argument
RAIN 09/04: "Mission accomplished" for HD Radio Alliance
RAIN 09/03: Brian Parsons joins Triton Media
RAIN 9/2: Broadcasters should be on "as many wireless devices as possible," says Greater Media VP
RAIN 08/29: BBC PLANS MASSIVE MUSIC STREAMING SERVICE
RAIN 8/28: RIAA lobbying for radio royalties at political conventions
RAIN 8/27: Analyst warns investors away from "long-term loser" music industry
RAIN 8/26: In heavyweight online radio battle, CC readies "I Heart Music" to take on CBS
RAIN 8/25: Chrysler's in-car Internet launches
RAIN 8/22: Pandora's fight is radio's fight, says industry research expert