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RAIN 4/24: CBS leads industry gains in March Webcast Metrics
·Apr 24, 12:59 PM
Posted by: Paul Maloney

BROADCAST GROUPS LEAD NEARLY ACROSS-THE-BOARD LISTENING RISE

Top-ranked streamer CBS Radio keeps its top spot in the Ando Media Webcast Metrics rankings for March with a 21% cume bump and an 11% AQH gain (M-F 6a-8p). Though most webcasters — radio groups and Internet-only alike — showed growth over February, it was the broadcasters that had the most visible gains.

As Inside Radio points out, CBS Radio’s average weekly cume of 6.6 million is a million more online listeners than the combined total of the other radio groups in the top 20. (Makes sense, as CBS Radio Digital Media president David Goodman told RAIN Summit attendees on Monday that his company is second only to YouTube in streaming volume.)

Note also that industry gains are reflected in ComScore Media Metrix, as the “radio” category experienced audience growth of 8% from February to March (Table 2 here).

Aggregate listening to Katz Online Network stations actually slipped since February, bucking the CBS- and Clear Channel-led trend.

AndoMedia CEO Bob Maccini, in his presentation of his company’s findings at the RAIN Summit, revealed that it was broadcasters who were enjoying significant growth in online listening, while month-to-month listening of Internet-only concerns remains mostly flat.

The March Webcast Metrics Top 20 chart for M-F 6a-8p is below. For larger versions, as well as the Monday-Sunday chart, click here).pdf. February ratings are in RAIN here.

IPHONE APP STORE HITS THE 1 BILLION MARK

Apple’s iPhone store has now delivered the 1 billionth application for the revolutionary 3G wireless phone, reaching the mark just 9 months after the store’s opening.

More than any other single device thus far, the iPhone has ushered in the age of truly untethered Internet radio access. With multi-station apps and wireless platforms like FlyCast, WunderRadio, Tunecast and Radiolicious; and popular dedicated single-company (or single station) apps from Clear Channel, AOL Radio, Pandora, Slacker, and Jacobs Media, the iPhone has become the de facto standard for mobile IP radio.

Take a look at the Top 5 free and paid iPhone apps (broken out globally and U.S.-only) in TechCrunch here.

AUDIO4CAST PUBLISHES RUN-DOWN OF RAIN SUMMIT HIGHLIGHTS

Audio4Cast president Jennifer Lane called Monday a “fine, fine day to be in Internet radio,” following the RAIN Internet Radio Summit in Las Vegas. Over the course of the morning and afternoon, digital media executives and entrepreneurs defined their various takes on radio’s future and tackled the industry’s big issues: royalties, monetization, content, and building audiences. Lane has more in her blog post called “A Fine Day For Internet Radio” here.

FLYCAST ADDS TWITTER, FACEBOOK INTERACTIVITY

Mobile Internet radio delivery application FlyCast has added a new feature called SongFlyer which lets users recommend and dedicate songs through Twitter and Facebook. Friends who receive such recommendations can hear the received song in full though FlyCast. The new SongFlyer feature can be found on FlyCast’s iPhone and iPod Touch applications, as well as the company’s desktop program. For more, check out Radio Ink’s coverage here.



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