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RAIN 5/5: New CBS division will bring together Last.fm, online radio
·May 5, 12:35 PM
Posted by: Paul Maloney

GOODMAN TO RUN NEW INTERACTIVE MUSIC GROUP

CBS Radio’s David Goodman will head the new CBS Interactive Music Group, which pulls together the company’s various online music units. PaidContent.org (in The Washington Post) reports, “The new unit… will house CBS Radio’s roughly 100 music websites and online audio streams, as well as its various mobile apps. The creation of the interactive music group is meant to further formalize CBS Radio’s relationship to music recommender Last.fm, which CBS Corp. bought for $280 million in May 2007.”

According to a CBS press release announcing the arrangement, the interactive music group will have a reach of nearly 40 million monthly “uniques” worldwide.

Goodman, currently president of Digital Media and Integrated Marketing for CBS Radio, was a keynote speaker at last month’s RAIN Internet Radio Summit at the NAB. The company says Goodman will continue to work closely with CBS Radio president and CEO Dan Mason. More from PaidContent.org here. The press release is here.

ANALYST PREDICTS GOOGLE PHONES WILL SPUR MOBILE AD MARKET

Google Android-based phones may be just the kickstart the slowing mobile advertising sector needs when they hit the market next year.

Brian Wieser is global director of forecasting for Magna, a unit of Interpublic Group of Cos.’ (IPG) Mediabrands division. His company predicts that mobile ad spending could nearly double by 2011, reaching $409 million.

According to Wieser, “the emerging market is being driven by the prevalence of cellular subscriptions, increased mobile Web access and growth in mobile applications, such as those on Apple Inc.‘s App Store, which has prompted users to consume higher levels of data,” reports Dow Jones here.

A number of wireless carriers and hardware makers will make “significant” announcements about Android-based phones by year’s end, according to Google’s Eric Schmidt. The T-Mobile G1 phone, already out, was this 5th best-selling smartphone model in Q1 2009 (more here).

AD INSERTION LAWSUIT COULD BE COSTLY FOR RADIO, SAYS DEL COLLIANO

Jerry Del Colliano has more on the patent lawsuit against broadcasters who use ad-insertion technology for their streaming. (Prior coverage in RAIN here.)

Two patent holders from Texas — David D. Minter and Albert S. Baldocchi (who call their company “Aldav”) — say Clear Channel, Cumulus, Citadel, CBS Radio, Entercom, Cox, and at least six other groups “have infringed upon their patent that provides the technology to insert different commercials in radio’s otherwise similar terrestrial streams when aired on the Internet,” according to Del Colliano. He also says it’s the technology marketed by Ando Media, which is not named in the suit. This is significant because, again according to Del Colliano, the defendants aren’t shielded by their contractual agreements with Ando, since Ando isn’t part of the suit.

“These radio operators will have the disadvantage of having to pay the expenses of defending themselves even if the case ends up in an out of court settlement to make Minter and Baldocchi happy,” Del Colliano writes. “Even an out of court settlement will be costly.”

Read Del Colliano’s blog entry here.



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