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Personalized, "community" online radio Jango launches

Posted on: 11/14/2007

From ComputerWorld: "Jango Monday announced the public release of its online radio service that lets users create and share personalized radio stations.

"The site has been in beta test mode for the past four months [see previous RAIN coverage here], signing up more than 300,000 listeners who have created 600,000 stations. The Jango service, available without charge, does not require downloads, searches or playlist, the company noted.

"A user types in the name of a musician and a first station starts playing their music; users can then further customize Jango by rating songs and adding more musicians, it said…

"CEO Dan Kaufman [said,] ‘Jango is as easy as a Google search. In literally seconds, you can create a totally customized radio station that plays exactly what you want to hear.’

"The site also is centered around a community, allowing users to see who is listening to the same music, who is tuning into the stations a user has developed and what his or her friends are listening to at any given time."

Read this entire ComputerWorld article here.

RAIN analysis:

Given the constraints of the Digital Millennium Copyright Act, Jango doesn’t really play "exactly what you want," in the sense of an on-demand service. Like the personalized streams described in today’s top story (Pandora, Slacker), Jango plays artists that it has determined are similar or related to the artist the user initially chooses. PM

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