RAIN 5/26: PRS announces new royalty rates for UK webcasters ·May 26, 12:23 PM HIGHER PERCENTAGE-OF-REVENUE RATES, LOWER MINIMASThe UK’s royalty collection agency PRS For Music has announced the new royalty rates for Internet radio paid to songwriters, composers and publishers. For interactive webcasting, the royalty rate has increased to 8% of gross revenue from the previous rate of 6.5%, but the minima has decreased to 0.065p per song from 0.085p per song. A webcaster pays the greater of the percentage-of-revenue or per-song rate.
A similar change affects non-interactive webcasts: the percentage-of-revenue rate has increased from 5.75% to 6.5%, but the minima has dropped from 0.055p per song to 0.05p per song. The new rates are set to replace the Joint Online License on July 1. These new rates expire at the end of June 2012. Find more on the new rates from PRS here. On-demand music streaming PODCAST LISTENERSHIP, AWARENESS INCREASES FROM 2008Overall listenership and awareness of podcasts is up from 2008, according to a new study from Arbitron/Edison titled “The Podcast Consumer Revealed 2009.” The study found that podcast awareness increased from 37% in 2008 to 43%, while 22% now say they have listened to a podcast compared to 18% last year. Respondents’ top reason for listening to podcasts was the ability to listen whenever they wanted.
Additionally, 32% of podcast users said they had listened to Internet-based audio (including Internet radio) in the past week. 80% indicated they have ever listened to online audio. The study also found that podcast listeners are heavy social network users and that 60% are ages 18-44. However, the study also found that podcast users are very resistant to online advertising, finding that 85% use software to block pop-up ads and 68% to block banner ads. Find the entire podcast study from Arbitron/Edison here (PDF). Meanwhile, ZenithOptimedia predicts that advertisers will spend $43 million on podcasting by 2011, compared to the estimated $28 million they’ll spend this year. Find more at Inside Radio here. SLACKER SPONSORING INDY 500 RACERSlacker Radio is now a sponsor of Indy 500 racer Alex Lloyd (pictured). In celebration, the Internet radio company has launched a custom radio channel showcasing Lloyd’s musical tastes. Tune in to the new channel here. Lloyd is known for his bright pink car, a result of sponsorship from an energy drink called HER (“Healthy Energy Revitalizer”). For more, check out OrbitCast’s coverage here.
FORMER ON-AIR PERSONALITY KIDD CHRIS LAUNCHES ONLINE SHOWFormer 94 WYSP on-air personality Kidd Chris is launching his new online radio show today. Kidd Chris will do a two-hour show every weekday at kiddshow.com. Though Chris is now located in San Antonio, his Internet radio program is directed at Philadelphia residents. He told Philly.com (here) that broadcasting online will let “people to hear us the way we want to be heard. It’s like going from network TV to cable. We wanted to keep the connection going…We’re gonna hear from radio guys saying who cares about the Internet but music stations are in trouble. Once streaming radio hits cars, it’ll be over.”share: del.icio.us. Reddit Digg Yahoo Wink Windows Google Newsvine
CommentCommenting is closed for this article. Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |



For interactive webcasting, the royalty rate has increased to 8% of gross revenue from the previous rate of 6.5%, but the minima has decreased to 0.065p per song from 0.085p per song. A webcaster pays the greater of the percentage-of-revenue or per-song rate.
service We7 was the first to comment on the new rates, according to Music Ally (
podcasts is up from 2008, according to a new study from Arbitron/Edison titled “The Podcast Consumer Revealed 2009.” The study found that podcast awareness increased from 37% in 2008 to 43%, while 22% now say they have listened to a podcast compared to 18% last year. Respondents’ top reason for listening to podcasts was the ability to listen whenever they wanted.
In celebration, the Internet radio company has launched a custom radio channel showcasing Lloyd’s musical tastes. Tune in to the new channel 











