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RAIN 5/28: Slow month overall, but CBS Radio still leads in April ratings

Posted on: 05/28/2009

CBS RADIO STILL GROWING ONLINE, STILL TOPS IN NEW ANDO RANKINGS

CBS Radio’s daytime online listening rose 6% from March to April, solidifying its spot atop the AndoMedia April Webcast Metrics audience ratings. The CBS average quarter hour for 6a-8p Monday-Friday in April was 218,673, with a cumulative audience of 4,414,914 listeners (see chart). In addition to the streams of its own terrestrial broadcasts, CBS maintains and manages Internet radio from Yahoo! and AOL.

The rankings themselves have not changed much from March. Most webcasters saw a small dip in listening March to April — with some exceptions (which, along with the CBS growth, may explain why the Katz Online Network aggregate number also rose slightly).

At the end of last month Ando announced (see RAIN here) it would begin measuring listening of Pandora streams. Pandora is not included in the April numbers; presumably they will debut when the May study is released. Ando says the addition of Pandora to the roster will effectively double the number of listeners the service tallies.

For a larger and more readable chart, as well as 6a-12M Monday-Sunday rankings, see AndoMedia here).pdf. RAIN‘s coverage of last month’s rankings is here.

UPCOMING SPOTIFY MOBILE APP IMPRESSESWHAT’S IT MEAN FOR ONLINE MUSIC COMPETITORS?

There’s lots of buzz today about the new demo video of Spotify’s mobile application for the Google Android platform. Spotify is an on-demand and playlist building music application for the desktop (and soon mobile devices as well). The company has agreements with all the majors and plenty of indie labels. Unfortunately, the service has only launched in select European countries, and only approved beta testers can try it here in the U.S.

Take a look at the video here. Lots of bloggers are raving about the mobile player’s ability to cache and retrieve music and playlists offline, and the competitive angle facing iTunes. But what about Internet radio? It’s likely the industry will have to deal with competition from services like this in the future, and will have to make sure potential listeners are aware of the value they forgo by listening to Spotify and not Internet radio.

There are certainly many other issues to consider (e.g. Will Spotify generate the revenue to survive music industry license terms and/or legal scrutiny?) But for more on why so many people think this is important, check out The Washington Post here, the Music Machinery blog here, Wired’s Epicenter blog here, Music Ally here, and The Register here.

RADIO AEs CAN NOW MEET AND BRAINSTORM ON DEDICATED SOCIAL NETWORK

‘Radio Sales Café,’ a social networking site for radio sales professionals, launches today, reports Tom Taylor. Founder Rebecca Schwartz said she was inspired by the adoption of Facebook and LinkedIn, and “we thought it was time that radio advertising sales professionals had a networking site of their own… (Since) salespeople frequently meet over coffee to discuss promotions, share ideas and maybe doing a little brainstorming,” Schwartz went with the “café” scene for the site. Read Taylor on Radio-Info here.

QUICK BITS: AT&T TO DOUBLE 3G SPEED; TWEETMIC; PANDORA ON PRS RATES

Follow the links to read more on the following stories:

AT&T says it will double wireless broadband speeds by 2011. More here.

TweetMic is a Twitter app that allows you to publish audio content to Twitter — Tweetcasting! More here. (h/t to Hear 2.0’s Mark Ramsey)

The much-celebrated PRS music royalty reductions (see yesterday’s coverage here) for compositions will only save “pure-play” (non-interactive) webcasters 9.1%. Interactive webcasters like Pandora, according to Digital Music News, will get a 23.5% savings. It’s on-demand operators who will see the big savings. More here.



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